Rascasse Audience Intelligence

Mexican peso Audience in United States

A data profile of the people who buy, follow and care about Mexican peso in United States — modelled from more than twelve digital signal sources. Mexican peso has an estimated audience of 909,443 people in United States.

#9016among Topic in United States#1483in Politics & Society

The average Mexican peso fan in United States is 37.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Web server, FIFA Club World Cup, Atlético Madrid, with strongest over-indexing on Web server (12.86× the country average).

Demographically, the Mexican peso audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mexican peso fan in United States is balanced, around 37.3 years old, with strong Need for Security tendencies and a notable affinity for Web server.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mexican peso profile in United States.

Audience size
909K
in United States
Gender
46.7%♀
53.3% male
Age
37.3
average years
Country rank
#25219
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mexican peso fans

46.7% are female, 53.3% are male, average age 37.3.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Mexican peso audience in United States
MetricValue
Female46.7%
Male53.3%
Average age37.3
Estimated audience size909,443
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Mexican peso audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Mexican peso audience comes from United States.

Worldwide audience distribution share by country for Mexican peso
CountryShare
Mexico72.4%
United States13.4%
Nicaragua2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mexican peso audience in United States is strongest.

Fig. 05

Top regions by affinity

Mexican peso fans by region: top regions in United States
#RegionReachAffinity×
01California~400K3.62×
02Nevada~20K2.46×
03Texas~200K2.41×
04Arizona~40K1.98×
05Illinois~60K1.90×
06New Mexico~9K1.87×
07Oregon~20K1.52×
08Washington~30K1.50×
09Georgia~40K1.36×
10Colorado~20K1.32×
11Idaho~6K1.31×
12Utah~10K1.26×
13West Virginia~5K1.15×
14Nebraska~5K1.11×
15Oklahoma~10K1.06×
16Alaska~2K1.05×
17Kansas~7K1.01×
18New York~50K1.00×
19Indiana~20K0.95×
20Hawaii~4K0.93×
21Arkansas~7K0.90×
22Florida~50K0.88×
23Wisconsin~10K0.88×
24North Dakota~2K0.88×
25Washington, District of Columbia~2K0.87×
26North Carolina~20K0.86×
27Iowa~6K0.86×
28Montana~2K0.83×
29Minnesota~10K0.82×
30New Jersey~20K0.80×
31Connecticut~7K0.80×
32South Dakota~2K0.80×
33Vermont~1K0.80×
34Tennessee~10K0.76×
35Delaware~2K0.76×
36Rhode Island~2K0.72×
37Virginia~20K0.70×
38Louisiana~8K0.70×
39Mississippi~5K0.70×
40Maine~2K0.70×
41Missouri~10K0.69×
42South Carolina~9K0.69×
43New Hampshire~2K0.69×
44Michigan~20K0.68×
45Kentucky~8K0.66×
46Alabama~8K0.65×
47Maryland~10K0.62×
48Pennsylvania~20K0.61×
49Massachusetts~10K0.58×
50Ohio~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Mexican peso, United States
0.52×1.00×3.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mexican peso audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mexican peso audience
#·InterestCategoryAffinity×
01Lyric poetryLiterature16.38×
02FIFA Club World CupSports15.38×
03Web serverTechnology & Electronics12.86×
04El PaísNews12.10×
05Atlético MadridSports12.07×
06World Heritage SitePolitics & Society9.30×
07Prison BreakMovies & TV8.72×
08Colorado RockiesSports7.92×
09San Diego PadresSports7.86×
10ClownKids & Family7.38×
11La LigaSports6.53×
12Milwaukee BrewersSports5.21×
13Las VegasTravel & Leisure3.53×
14Detroit TigersSports3.51×
15Spanish languagePolitics & Society2.77×
16Real Madrid C.F.Sports2.55×
17RadioTechnology & Electronics2.54×
18T-MobileTechnology & Electronics2.04×
19FIFA World CupSports1.92×
20Classical musicMusic & Radio1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mexican peso audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mexican peso audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.87×
SpiritualityBALANCE1.79×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mexican peso audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.50×
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mexican peso have in United States?

Mexican peso has an estimated audience of 909,443 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mexican peso fans?

46.7% of Mexican peso fans are female, 53.3% are male, with an average age of 37.3 years.

03

Which brands do Mexican peso fans like most?

Mexican peso fans show strongest brand affinity for Web server (12.86×), FIFA Club World Cup (15.38×), and Atlético Madrid (12.07×) over the country average.

04

Where do Mexican peso fans live in United States?

Mexican peso fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Illinois (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mexican peso fans also like?

Beyond Mexican peso itself, the audience over-indexes on FIFA Club World Cup (15.38×), Atlético Madrid (12.07×), Lyric poetry (16.38×), and Las Vegas (3.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Mexican peso audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mexican peso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →