Mexican peso Audience in United States

Mexican peso logo

Mexican peso has an estimated audience of 909,443 people in United States. 46.7% are female, 53.3% are male, average age 37.3. Top regions: California, Texas, Illinois. Top brand affinities: Finnair, Google Maps, CarGurus, Capital One, Indeed.com.

The average Mexican peso fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Finnair, Google Maps, CarGurus, with strongest over-indexing on Finnair (675× the country average). Demographically, the Mexican peso audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Mexican peso fans

Demographic split for Mexican peso audience in United States
MetricValue
Female46.7%
Male53.3%
Average age37.3
Estimated audience size909,443

Audience persona

The typical Mexican peso fan in United States is balanced, around 37.3 years old, with strong Need for Security tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Mexican peso in United States
RegionReachAffinity
California404,5764.05×
Texas209,2722.68×
Illinois63,0242.08×
Florida56,4500.92×
New York50,7911×
Georgia42,4941.52×
Arizona37,3712.01×
Washington29,3151.61×
Nevada23,9002.72×
North Carolina22,5980.83×
Colorado19,5461.36×
Oregon16,8751.62×
Pennsylvania16,1080.53×
New Jersey15,4260.67×
Michigan15,1580.64×
Virginia14,5640.66×
Indiana14,3030.86×
Tennessee13,1600.72×
Ohio12,3550.44×
Wisconsin11,8140.86×
Oklahoma10,7451.06×
Utah10,4651.28×
Minnesota10,4300.8×
New Mexico9,5612.1×
Massachusetts9,1720.51×
Missouri9,1150.62×
Maryland8,6210.55×
South Carolina8,0010.58×
Kansas7,0730.99×
Louisiana6,8470.58×
Alabama6,5630.52×
Connecticut6,4740.71×
Arkansas6,4600.86×
Kentucky6,3890.56×
Idaho6,2861.38×
Iowa6,0930.81×
Nebraska4,9961.1×
Mississippi3,6360.49×
Hawaii3,2320.83×
Washington, District of Columbia2,2620.83×
Alaska2,1231.09×
Montana1,6450.65×
New Hampshire1,4220.4×
West Virginia1,3470.32×
Delaware1,3140.52×
Rhode Island1,2030.42×
South Dakota1,1970.57×
North Dakota1,1070.59×
Maine1,0710.33×
Wyoming1,0520.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mexican peso audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google Maps16.71×Internet & Social Media
CarGurus21.49×Cars & Mobility
Capital One14.26×Business & Career
Indeed.com13.82×Business & Career
Penélope Cruz50.48×Movies & TV
Enterprise Rent-A-Car12.02×Cars & Mobility
DeviantArt13.58×Internet & Social Media
Google Earth18.46×Internet & Social Media
Circle K12.81×Shopping
Dakota Johnson17.4×Movies & TV
Cillian Murphy20.81×Movies & TV
Billy Bob Thornton14.61×Movies & TV
Khan Academy13.97×Business & Career
Jared Leto20.56×Movies & TV
Apple Store10.96×Shopping
MetLife24.92×Business & Career
Jeff Bezos14.79×Business & Career
MailChimp19.85×Internet & Social Media
ICloud11.8×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mexican peso audience
TraitClusterScore
Need for SecurityCONSERVATISM1.44
SpiritualityBALANCE1.37
Quality AwarenessPREMIUM1.28
Urban LifestyleOPEN1.27
ExtroversionTHRILL1.13
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Mexican peso
CountryShare
Mexico72.5%
United States13.4%
Nicaragua2.3%

See Mexican peso audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Mexican peso have in United States?

Mexican peso has an estimated audience of 909,443 people in United States, concentrated in California and Texas.

What is the gender split and age of Mexican peso fans?

46.7% of Mexican peso fans are female, 53.3% are male, with an average age of 37.3 years.

Which brands do Mexican peso fans like most?

Mexican peso fans show strongest brand affinity for Finnair (675×), Google Maps (16.71×), and CarGurus (21.49×) over the country average.

Where do Mexican peso fans live in United States?

Mexican peso fans in United States are most concentrated in California (reach 404,576), Texas (reach 209,272), and Illinois (reach 63,024). These three regions account for the largest share of the active audience.

What other brands do Mexican peso fans also like?

Beyond Mexican peso itself, the audience over-indexes on Google Maps (16.71×), CarGurus (21.49×), Capital One (14.26×), and Indeed.com (13.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mexican peso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.