Spanish Empire Audience in Mexico
Spanish Empire has an estimated audience of 6,859,969 people in Mexico. 48.0% are female, 52.0% are male, average age 30.3. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (258.12× the country average). Demographically, the Spanish Empire audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Politics & Society · Type: Topic
Demographics of Spanish Empire fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 30.3 |
| Estimated audience size | 6,859,969 |
Audience persona
The typical Spanish Empire fan in Mexico is balanced, around 30.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Spanish Empire fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 258.12× | Shopping |
| Costa Rica | 482.42× | Travel & Leisure |
| Game consoles | 180.52× | Technology & Electronics |
| Catholic Church | 133.81× | Politics & Society |
| Mobile game | 77.87× | Games |
| Sarcasm | 84.72× | Politics & Society |
| Travel agency | 85.51× | Travel & Leisure |
| Banana | 64.92× | Food & Beverages |
| Broadcasting of sports events | 92.64× | Movies & TV |
| El País | 65.72× | News |
| Valentine's Day | 104.07× | Kids & Family |
| Exfoliation (cosmetology) | 119.49× | Beauty & Wellness |
| Dentistry | 53.84× | Business & Career |
| Freeware | 31.67× | Technology & Electronics |
| Sexology | 38.8× | Kids & Family |
| Orange (fruit) | 53.84× | Food & Beverages |
| Daily Horoscope | 459.39× | Internet & Social Media |
| Multi-level marketing | 45.13× | Business & Career |
| Pilsner | 50.67× | Food & Beverages |
| Breastfeeding | 36.42× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 27.54 |
| Travelling | THRILL | 22.18 |
| Urban Lifestyle | OPEN | 4.35 |
| Risk Appetite | THRILL | 2.37 |
| Mindfulness | BALANCE | 1.65 |
| Career Orientation | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Colombia | 10.8% |
| Philippines | 9.2% |
See Spanish Empire audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Spanish Empire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.