Spanish Empire Audience in Mexico

Spanish Empire logo

Spanish Empire has an estimated audience of 6,859,969 people in Mexico. 48.0% are female, 52.0% are male, average age 30.3. Top brand affinities: Chris Martin, National Car Rental, Catholic Church, Real Madrid C.F., MSN.

Top brand affinities include Chris Martin, National Car Rental, Catholic Church, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Spanish Empire audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Travelling, Need for Security.

Category: Politics & Society · Type: Topic

Demographics of Spanish Empire fans

Demographic split for Spanish Empire audience in Mexico
MetricValue
Female48.0%
Male52.0%
Average age30.3
Estimated audience size6,859,969

Audience persona

The typical Spanish Empire fan in Mexico is balanced, around 30.3 years old, with strong Travelling tendencies and a notable affinity for Chris Martin.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spanish Empire audience
BrandAffinityCategory
Chris Martin17.73×Music & Radio
National Car Rental17.97×Cars & Mobility
Catholic Church2.85×Politics & Society
Real Madrid C.F.1.51×Sports
MSN2.9×News
Pedro Pascal3.24×Movies & TV
Banana2.76×Food & Beverages
TikTok1.74×Internet & Social Media
Travel agency2.85×Travel & Leisure
Sarcasm2.74×Politics & Society
Enterprise Rent-A-Car9.84×Cars & Mobility
Game consoles2.16×Technology & Electronics
Wattpad3.25×Internet & Social Media
Broadcasting of sports events3.63×Movies & TV
El País2.73×News
Beauty salons1.52×Beauty & Wellness
Beaches1.55×Travel & Leisure
Dentistry2.39×Business & Career
Freeware2.28×Technology & Electronics
High school2.99×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spanish Empire audience
TraitClusterScore
TravellingTHRILL1.49
Need for SecurityCONSERVATISM1.47
SpiritualityBALANCE1.46
Urban LifestyleOPEN1.34
CreativityOPEN1.32
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Spanish Empire
CountryShare
United States17.0%
Colombia10.8%
Philippines9.2%

See Spanish Empire audiences in other countries

More Politics & Society audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Spanish Empire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.