A data profile of the people who buy, follow and care about Spanish Empire in Spain — modelled from more than twelve digital signal sources. Spanish Empire has an estimated audience of 5,304,004 people in Spain.
Spanish Empire has an estimated audience of 5,304,004 people in Spain. 56.5% are female, 43.5% are male, average age 43.1. Top brand affinities: Spanish language, Aldi, Satire, WhatsApp, Real property.
Top brand affinities include Spanish language, Aldi, Satire, with strongest over-indexing on Spanish language (1.69× the country average).
Demographically, the Spanish Empire audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Spanish Empire fan in Spain is more female, around 43.1 years old, with strong Individualism tendencies and a notable affinity for Spanish language.
The key figures that characterise the Spanish Empire profile in Spain.
56.5% are female, 43.5% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.1 |
| Estimated audience size | 5,304,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Spanish Empire audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.0% |
| Colombia | 10.8% |
| Philippines | 9.2% |
The strongest cross-interests of the Spanish Empire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 4.50× | ||
| 02 | Detroit techno | Music & Radio | 3.80× | ||
| 03 | Refrigerator | Home & Garden | 2.76× | ||
| 04 | Japanese hip hop | Music & Radio | 2.74× | ||
| 05 | Real property | Home & Garden | 2.53× | ||
| 06 | Dentistry | Business & Career | 2.51× | ||
| 07 | Betfair | Games | 2.24× | ||
| 08 | TripAdvisor | Travel & Leisure | 2.08× | ||
| 09 | Aldi | Shopping | 2.05× | ||
| 10 | Local food | Food & Beverages | 1.99× | ||
| 11 | Bild | News | 1.96× | ||
| 12 | Western Union | Business & Career | 1.93× | ||
| 13 | Michael Jackson | Music & Radio | 1.86× | ||
| 14 | Distilled beverage | Food & Beverages | 1.85× | ||
| 15 | Spanish language | Politics & Society | 1.69× | ||
| 16 | BP | Cars & Mobility | 1.65× | ||
| 17 | Genetics | Kids & Family | 1.60× | ||
| 18 | Internet & Social Media | 1.58× | |||
| 19 | Julio Iglesias | Music & Radio | 1.53× | ||
| 20 | Radio | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.32× | |
| Patriotism | CONSERVATISM | 1.30× | |
| Spirituality | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.83× | |
| Family Orientation | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Spanish Empire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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