A data profile of the people who buy, follow and care about Flatline in Malaysia — modelled from more than twelve digital signal sources. Flatline has an estimated audience of 2,045,532 people in Malaysia.
The average Flatline fan in Malaysia is 36.5 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Cruise control, Thermomix, Porsche Macan, with strongest over-indexing on Cruise control (1.6× the country average).
Demographically, the Flatline audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Flatline fan in Malaysia is balanced, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Cruise control.
The key figures that characterise the Flatline profile in Malaysia.
52.2% are female, 47.8% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 36.5 |
| Estimated audience size | 2,045,532 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Flatline audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 25.8% |
| Taiwan | 7.9% |
| Japan | 7.0% |
Where the Flatline audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Labuan | ~20K | 1.28× | |
| 02 | Perlis | ~30K | 1.13× | |
| 03 | Putrajaya | ~10K | 1.06× | |
| 04 | Terengganu | ~80K | 0.98× | |
| 05 | Kelantan | ~100K | 0.97× | |
| 06 | Pahang | ~100K | 0.97× | |
| 07 | Malacca | ~70K | 0.97× | |
| 08 | Negeri Sembilan | ~90K | 0.96× | |
| 09 | Kedah | ~100K | 0.95× | |
| 10 | Perak | ~200K | 0.94× | |
| 11 | Sabah | ~200K | 0.93× | |
| 12 | Sarawak | ~200K | 0.93× | |
| 13 | Selangor | ~500K | 0.92× | |
| 14 | Penang | ~100K | 0.92× | |
| 15 | Kuala Lumpur | ~300K | 0.90× | |
| 16 | Johor | ~200K | 0.89× |
The strongest cross-interests of the Flatline audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BMW 2 Series | Cars & Mobility | 1.86× | ||
| 02 | Mercedes-Benz GLK-Class | Cars & Mobility | 1.71× | ||
| 03 | Mercedes-Benz SLK-Class | Cars & Mobility | 1.65× | ||
| 04 | Bowers & Wilkins | Technology & Electronics | 1.62× | ||
| 05 | Cruise control | Cars & Mobility | 1.60× | ||
| 06 | Thermomix | Home & Garden | 1.60× | ||
| 07 | Audi Q5 | Cars & Mobility | 1.59× | ||
| 08 | BMW 8 Series (E31) | Cars & Mobility | 1.58× | ||
| 09 | Nissan 370Z | Cars & Mobility | 1.56× | ||
| 10 | Deutsche Bank | Business & Career | 1.56× | ||
| 11 | BMW i8 | Cars & Mobility | 1.55× | ||
| 12 | Gatorade | Food & Beverages | 1.55× | ||
| 13 | Caviar | Food & Beverages | 1.53× | ||
| 14 | BMW Z4 | Cars & Mobility | 1.53× | ||
| 15 | Audi Q3 | Cars & Mobility | 1.52× | ||
| 16 | Audi TT | Cars & Mobility | 1.52× | ||
| 17 | Opel Corsa | Cars & Mobility | 1.52× | ||
| 18 | Special K | Food & Beverages | 1.52× | ||
| 19 | Porsche Macan | Cars & Mobility | 1.51× | ||
| 20 | Citroën C4 | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.53× | |
| Convenience Orientation | PREMIUM | 1.21× | |
| Tradition | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Pet Ownership | JOY | 0.77× | |
| Social Media Usage | JOY | 0.85× |
Flatline has an estimated audience of 2,045,532 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
52.2% of Flatline fans are female, 47.8% are male, with an average age of 36.5 years.
Flatline fans show strongest brand affinity for Cruise control (1.6×), Thermomix (1.6×), and Porsche Macan (1.51×) over the country average.
Flatline fans in Malaysia are most concentrated in Selangor (reach ~500K), Kuala Lumpur (reach ~300K), and Johor (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Flatline itself, the audience over-indexes on Thermomix (1.6×), Porsche Macan (1.51×), Audi Q5 (1.59×), and Audi Q3 (1.52×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Flatline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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