A data profile of the people who buy, follow and care about Flatline in Australia — modelled from more than twelve digital signal sources. Flatline has an estimated audience of 2,339,671 people in Australia.
Flatline has an estimated audience of 2,339,671 people in Australia. 54.6% are female, 45.4% are male, average age 38.6. Top brand affinities: Charli XCX, One Direction, Auto-Tune.
Top brand affinities include Charli XCX, One Direction, Auto-Tune, with strongest over-indexing on Charli XCX (1.88× the country average).
Demographically, the Flatline audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Flatline fan in Australia is balanced, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Charli XCX.
The key figures that characterise the Flatline profile in Australia.
54.6% are female, 45.4% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 38.6 |
| Estimated audience size | 2,339,671 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Flatline audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.8% |
| Taiwan | 7.9% |
| Japan | 7.0% |
The strongest cross-interests of the Flatline audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charli XCX | Music & Radio | 1.88× | ||
| 02 | Auto-Tune | Music & Radio | 1.76× | ||
| 03 | One Direction | Music & Radio | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.10× | |
| Indulgence | JOY | 1.09× | |
| Individualism | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.80× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Flatline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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