A data profile of the people who buy, follow and care about Short Message Service in Malaysia — modelled from more than twelve digital signal sources. Short Message Service has an estimated audience of 1,889,231 people in Malaysia.
The average Short Message Service fan in Malaysia is 38.8 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Google Maps, Microwave, Road tax, with strongest over-indexing on Google Maps (1.82× the country average).
Demographically, the Short Message Service audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Short Message Service fan in Malaysia is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Short Message Service profile in Malaysia.
51.4% are female, 48.6% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 38.8 |
| Estimated audience size | 1,889,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Short Message Service audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 28.3% |
| United Kingdom | 5.3% |
| Thailand | 4.5% |
Where the Short Message Service audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~600K | 1.69× | |
| 02 | Sarawak | ~200K | 1.29× | |
| 03 | Johor | ~300K | 1.27× | |
| 04 | Sabah | ~200K | 1.24× | |
| 05 | Selangor | ~600K | 1.20× | |
| 06 | Perak | ~200K | 1.05× | |
| 07 | Negeri Sembilan | ~100K | 1.05× | |
| 08 | Penang | ~100K | 0.97× | |
| 09 | Pahang | ~80K | 0.92× | |
| 10 | Labuan | ~10K | 0.92× | |
| 11 | Kedah | ~100K | 0.91× | |
| 12 | Malacca | ~60K | 0.91× | |
| 13 | Putrajaya | ~9K | 0.88× | |
| 14 | Perlis | ~20K | 0.87× | |
| 15 | Kelantan | ~80K | 0.86× | |
| 16 | Terengganu | ~70K | 0.85× |
The strongest cross-interests of the Short Message Service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave | Home & Garden | 5.01× | ||
| 02 | Road tax | Politics & Society | 3.01× | ||
| 03 | Statistics | Business & Career | 2.35× | ||
| 04 | HVAC | Home & Garden | 2.34× | ||
| 05 | Air fryer | Food & Beverages | 2.14× | ||
| 06 | Uric acid | Health | 2.07× | ||
| 07 | Blood vessel | Health | 2.00× | ||
| 08 | Google Maps | Internet & Social Media | 1.82× | ||
| 09 | Electrolux | Home & Garden | 1.81× | ||
| 10 | Instant noodle | Food & Beverages | 1.78× | ||
| 11 | Calcium | Health | 1.71× | ||
| 12 | Google Drive | Technology & Electronics | 1.64× | ||
| 13 | Enzyme | Health | 1.63× | ||
| 14 | Linux | Technology & Electronics | 1.62× | ||
| 15 | Social science | Business & Career | 1.60× | ||
| 16 | Zakat | Politics & Society | 1.59× | ||
| 17 | Politics | Politics & Society | 1.58× | ||
| 18 | Money back guarantee | Shopping | 1.55× | ||
| 19 | Innovation | Business & Career | 1.54× | ||
| 20 | Singer-songwriter | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.35× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Quality Awareness | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Mindfulness | BALANCE | 0.86× | |
| Pet Ownership | JOY | 0.86× |
Short Message Service has an estimated audience of 1,889,231 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.4% of Short Message Service fans are female, 48.6% are male, with an average age of 38.8 years.
Short Message Service fans show strongest brand affinity for Google Maps (1.82×), Microwave (5.01×), and Road tax (3.01×) over the country average.
Short Message Service fans in Malaysia are most concentrated in Selangor (reach ~600K), Kuala Lumpur (reach ~600K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Short Message Service itself, the audience over-indexes on Microwave (5.01×), Road tax (3.01×), Politics (1.58×), and Google Drive (1.64×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Short Message Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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