A data profile of the people who buy, follow and care about Bibliotheek in Netherlands — modelled from more than twelve digital signal sources. Bibliotheek has an estimated audience of 768,681 people in Netherlands.
The average Bibliotheek fan in Netherlands is 42.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Love & Sex, Shopping and fashion, Exfoliation (cosmetology), with strongest over-indexing on Love & Sex (326.33× the country average).
Demographically, the Bibliotheek audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bibliotheek fan in Netherlands is more female, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Bibliotheek profile in Netherlands.
67.3% are female, 32.7% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 42.6 |
| Estimated audience size | 768,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 28% |
Where the Bibliotheek audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~300K | 1.49× | |
| 02 | Gelderland | ~100K | 1.16× | |
| 03 | Utrecht | ~70K | 1.14× | |
| 04 | North Holland | ~200K | 1.06× | |
| 05 | Friesland | ~30K | 1.06× | |
| 06 | Overijssel | ~60K | 1.02× | |
| 07 | Flevoland | ~20K | 0.98× | |
| 08 | North Brabant | ~100K | 0.95× | |
| 09 | Drenthe | ~20K | 0.86× | |
| 10 | Groningen | ~20K | 0.82× | |
| 11 | Zeeland | ~10K | 0.72× | |
| 12 | Limburg | ~40K | 0.70× |
The strongest cross-interests of the Bibliotheek audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 326.33× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 194.84× | ||
| 03 | Selfridges | Shopping | 148.93× | ||
| 04 | Car2Go | Cars & Mobility | 141.13× | ||
| 05 | Shopping and fashion | Shopping | 81.72× | ||
| 06 | Valentine's Day | Kids & Family | 52.00× | ||
| 07 | Goodreads | Literature | 13.25× | ||
| 08 | Book discussion club | Literature | 10.44× | ||
| 09 | Amazon Kindle | Literature | 8.29× | ||
| 10 | Game consoles | Technology & Electronics | 6.43× | ||
| 11 | Crime fiction | Literature | 5.22× | ||
| 12 | Kobo Inc. | Literature | 5.01× | ||
| 13 | Sustainable products | Politics & Society | 4.47× | ||
| 14 | Pound cake | Food & Beverages | 4.26× | ||
| 15 | Romance novels | Literature | 3.76× | ||
| 16 | Bestseller | Literature | 3.23× | ||
| 17 | Real estate broker | Home & Garden | 2.93× | ||
| 18 | Innovation | Business & Career | 2.56× | ||
| 19 | Renewable energy | Business & Career | 1.73× | ||
| 20 | Organic food | Food & Beverages | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.42× | |
| Mindfulness | BALANCE | 1.36× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.92× | |
| Quality Awareness | PREMIUM | 0.97× | |
| Luxury Orientation | PREMIUM | 0.97× |
Bibliotheek's target market in Netherlands covers an estimated 768,681 people, concentrated in Zuid-Holland and North Holland.
67.3% of the Bibliotheek audience are female, 32.7% are male, with an average age of 42.6 years.
Bibliotheek fans show strongest brand affinity for Love & Sex (326.33×), Shopping and fashion (81.72×), and Exfoliation (cosmetology) (194.84×) over the country average.
Bibliotheek fans in Netherlands are most concentrated in Zuid-Holland (reach ~300K), North Holland (reach ~200K), and North Brabant (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Bibliotheek itself, the audience over-indexes on Shopping and fashion (81.72×), Exfoliation (cosmetology) (194.84×), Valentine's Day (52×), and Car2Go (141.13×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Bibliotheek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.