A data profile of the people who buy, follow and care about FC Groningen in Netherlands — modelled from more than twelve digital signal sources. FC Groningen has an estimated audience of 1,735,679 people in Netherlands.
The average FC Groningen fan in Netherlands is 39.9 years old, more male, and lives primarily in Groningen.
The audience is concentrated in Groningen, Drenthe, Zuid-Holland.
Top brand affinities include Dagblad van het Noorden, FC Emmen, Groningen (province), with strongest over-indexing on Dagblad van het Noorden (4.34× the country average).
Demographically, the FC Groningen audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical FC Groningen fan in Netherlands is more male, around 39.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Dagblad van het Noorden.
The key figures that characterise the FC Groningen profile in Netherlands.
36.8% are female, 63.2% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 39.9 |
| Estimated audience size | 1,735,679 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide FC Groningen audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 42.6% |
| United States | 9.5% |
| Spain | 4.9% |
Where the FC Groningen audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~400K | 6.21× | |
| 02 | Drenthe | ~100K | 2.47× | |
| 03 | Friesland | ~40K | 0.64× | |
| 04 | Gelderland | ~70K | 0.32× | |
| 05 | Limburg | ~40K | 0.31× | |
| 06 | Overijssel | ~30K | 0.25× | |
| 07 | Zuid-Holland | ~90K | 0.21× | |
| 08 | North Brabant | ~50K | 0.19× | |
| 09 | Flevoland | ~9K | 0.18× | |
| 10 | North Holland | ~50K | 0.16× | |
| 11 | Utrecht | ~20K | 0.12× |
The strongest cross-interests of the FC Groningen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Persib Bandung | Sports | 16.83× | ||
| 02 | TIMNAS INDONESIA | Sports | 16.83× | ||
| 03 | Hoogezand-Sappemeer | Travel & Leisure | 14.03× | ||
| 04 | MartiniPlaza | Travel & Leisure | 9.62× | ||
| 05 | Groningen (province) | Travel & Leisure | 9.24× | ||
| 06 | Hoogezand | Travel & Leisure | 9.11× | ||
| 07 | Veendam | Travel & Leisure | 7.61× | ||
| 08 | Groningen Airport Eelde | Travel & Leisure | 7.52× | ||
| 09 | FC Emmen | Sports | 6.58× | ||
| 10 | Dagblad van het Noorden | News | 4.34× | ||
| 11 | Assen | Travel & Leisure | 3.62× | ||
| 12 | Noord | Travel & Leisure | 3.51× | ||
| 13 | Drenthe | Travel & Leisure | 3.06× | ||
| 14 | Friesland | Travel & Leisure | 2.66× | ||
| 15 | Wout Weghorst | Sports | 2.52× | ||
| 16 | Groningen | Travel & Leisure | 2.41× | ||
| 17 | Virgil van Dijk | Sports | 2.41× | ||
| 18 | Esso | Cars & Mobility | 1.63× | ||
| 19 | Efficient energy use | Technology & Electronics | 1.56× | ||
| 20 | Hygiene | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.26× | |
| Design Affinity | PREMIUM | 1.23× | |
| Social Media Usage | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.00× | |
| Sports Activity | POWER | 1.03× | |
| Travelling | THRILL | 1.08× |
FC Groningen has an estimated audience of 1,735,679 people in Netherlands, concentrated in Groningen and Drenthe.
36.8% of FC Groningen fans are female, 63.2% are male, with an average age of 39.9 years.
FC Groningen fans show strongest brand affinity for Dagblad van het Noorden (4.34×), FC Emmen (6.58×), and Groningen (province) (9.24×) over the country average.
FC Groningen fans in Netherlands are most concentrated in Groningen (reach ~400K), Drenthe (reach ~100K), and Zuid-Holland (reach ~90K). These three regions account for the largest share of the active audience.
Beyond FC Groningen itself, the audience over-indexes on FC Emmen (6.58×), Groningen (province) (9.24×), Persib Bandung (16.83×), and Groningen (2.41×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for FC Groningen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.