A data profile of the people who buy, follow and care about Groningen in Netherlands — modelled from more than twelve digital signal sources. Groningen has an estimated audience of 2,002,518 people in Netherlands.
The average Groningen fan in Netherlands is 42.9 years old, more female, and lives primarily in Groningen.
The audience is concentrated in Groningen, Zuid-Holland, North Holland.
Top brand affinities include Voetbalprimeur, FC Groningen, voetbalzone, with strongest over-indexing on Voetbalprimeur (1.54× the country average).
Demographically, the Groningen audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Groningen fan in Netherlands is more female, around 42.9 years old, with strong Spirituality tendencies and a notable affinity for Voetbalprimeur.
The key figures that characterise the Groningen profile in Netherlands.
57.7% are female, 42.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 42.9 |
| Estimated audience size | 2,002,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Groningen audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 65.0% |
| Germany | 6.8% |
| Sweden | 4.7% |
Where the Groningen audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~300K | 4.88× | |
| 02 | Drenthe | ~100K | 2.10× | |
| 03 | Friesland | ~100K | 1.51× | |
| 04 | Overijssel | ~90K | 0.63× | |
| 05 | Gelderland | ~100K | 0.50× | |
| 06 | North Holland | ~200K | 0.48× | |
| 07 | Flevoland | ~30K | 0.48× | |
| 08 | Zuid-Holland | ~200K | 0.43× | |
| 09 | North Brabant | ~100K | 0.37× | |
| 10 | Limburg | ~50K | 0.35× | |
| 11 | Utrecht | ~30K | 0.19× | |
| 12 | Zeeland | ~8K | 0.19× |
The strongest cross-interests of the Groningen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 2.53× | ||
| 02 | Helicopter | Cars & Mobility | 2.53× | ||
| 03 | Zara Larsson | Music & Radio | 2.53× | ||
| 04 | JOOP! | Fashion & Accessoires | 2.52× | ||
| 05 | FC Groningen | Sports | 2.41× | ||
| 06 | Western Union | Business & Career | 2.41× | ||
| 07 | Sunweb | Travel & Leisure | 2.03× | ||
| 08 | Arsenal F.C. | Sports | 1.96× | ||
| 09 | RV park | Cars & Mobility | 1.79× | ||
| 10 | Electric guitar | Music & Radio | 1.73× | ||
| 11 | Voetbal International | Sports | 1.64× | ||
| 12 | Gymnastics | Sports | 1.61× | ||
| 13 | Radio | Technology & Electronics | 1.60× | ||
| 14 | Carpentry | Home & Garden | 1.59× | ||
| 15 | Candy | Food & Beverages | 1.58× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.56× | ||
| 17 | Solar panel | Home & Garden | 1.55× | ||
| 18 | Voetbalprimeur | Sports | 1.54× | ||
| 19 | Scooters | Cars & Mobility | 1.52× | ||
| 20 | voetbalzone | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.39× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Need for Security | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Travelling | THRILL | 0.86× |
Groningen has an estimated audience of 2,002,518 people in Netherlands, concentrated in Groningen and Zuid-Holland.
57.7% of Groningen fans are female, 42.3% are male, with an average age of 42.9 years.
Groningen fans show strongest brand affinity for Voetbalprimeur (1.54×), FC Groningen (2.41×), and voetbalzone (1.51×) over the country average.
Groningen fans in Netherlands are most concentrated in Groningen (reach ~300K), Zuid-Holland (reach ~200K), and North Holland (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Groningen itself, the audience over-indexes on FC Groningen (2.41×), voetbalzone (1.51×), Voetbal International (1.64×), and Western Union (2.41×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Groningen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.