Rascasse Audience Intelligence

Walgreens Target Market in United States

Walgreens has an estimated audience of 62.8M people in United States.

#1among Drugstore in United States#22among brands in United States#19in Shopping

The average Walgreens fan in United States is 43.3 years old, more female, and lives primarily in Florida.

By number of fans, Walgreens ranks #1 among the 22 objects in Drugstore in United States — 1,758.3× the group median.

Its fans are 8.6 years older than the group average of 34.7.

Women make up 70.0% of the fan base, 2.3 percentage points more than the group average.

Compared with the other 21 objects in Drugstore, Walgreens fans stand out for their interest in Marie Callender's, Corner Bakery Cafe and Paula's Choice.

Most fans live in Florida, California, Texas.

Top affinities include Marie Callender's, Corner Bakery Cafe, Paula's Choice, with strongest over-indexing on Marie Callender's (14.58× the country average).

Demographically, the Walgreens audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

The typical Walgreens fan in United States is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Marie Callender's.

Category: Shopping · Type: Brand · Subtype: Drugstore

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
62.8M
in United States
Gender
70.0%♀
30.0% male
Age
43.3
average years
Country rank
#257
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Walgreens

70.0% are female, 30.0% are male, average age 43.3.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Walgreens audience in United States
MetricValue
Female70.0%
Male30.0%
Average age43.3
Estimated audience size62.8M
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Walgreens audience in United States
Age bracketShare%
16-2414%
25-3416%
35-4418%
45-5422%
55+30%
Fig. 04

Worldwide distribution

90.2%

of the worldwide Walgreens audience comes from United States.

Worldwide audience distribution share by country for Walgreens
CountryShare
United States90.2%
Puerto Rico4.2%
China1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Walgreens customers by region in United States
#RegionReachAffinity×
01Illinois~4.5M1.88×
02Wisconsin~2M1.76×
03New Mexico~700K1.66×
04Tennessee~2M1.59×
05Louisiana~1.5M1.59×
06Florida~6M1.52×
07Delaware~300K1.48×
08Nevada~800K1.38×
09Missouri~1.5M1.37×
10Nebraska~500K1.30×
11Minnesota~1.5M1.28×
12Arizona~2M1.27×
13Oklahoma~900K1.24×
14Colorado~1.5M1.21×
15Mississippi~700K1.21×
16Texas~5M1.16×
17Kentucky~1M1.14×
18North Carolina~2.5M1.11×
19New Jersey~2M1.11×
20Maine~300K1.07×
21Kansas~600K1.04×
22Alabama~1M1.03×
23Iowa~600K0.99×
24Arkansas~500K0.97×
25Michigan~2M0.95×
26South Carolina~900K0.92×
27Idaho~300K0.91×
28Washington~1.5M0.88×
29Indiana~1M0.88×
30Utah~500K0.88×
31Georgia~2M0.87×
32Rhode Island~200K0.87×
33New York~3M0.84×
34Ohio~2M0.82×
35Oregon~700K0.82×
36Connecticut~500K0.81×
37West Virginia~300K0.81×
38Massachusetts~1M0.75×
39California~5.5M0.74×
40Maryland~800K0.73×
41Vermont~90K0.73×
42Virginia~1M0.71×
43New Hampshire~200K0.71×
44South Dakota~100K0.69×
45Alaska~90K0.64×
46Wyoming~70K0.61×
47Washington, District of Columbia~70K0.57×
48Montana~100K0.53×
49Hawaii~100K0.45×
50Pennsylvania~1M0.42×
Fig. 06

Affinity by region

Affinity by region — Walgreens, United States
0.42×1.00×1.88×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Walgreens audience vs. the country average
#·InterestCategoryAffinity×
01Marie Callender'sFood & Beverages14.58×
02Corner Bakery CafeFood & Beverages10.99×
03Paula's ChoiceBeauty & Wellness10.99×
04BrevilleHome & Garden10.08×
05American Home ShieldHome & Garden9.64×
06Sallie MaeBusiness & Career9.50×
07BiodermaBeauty & Wellness9.44×
08CVS CaremarkBusiness & Career8.96×
09La Roche-PosayBeauty & Wellness7.48×
10Foundation (cosmetics)Beauty & Wellness4.50×
11CVS PharmacyShopping4.49×
12Eyelash extensionsBeauty & Wellness4.15×
13PapyrusPolitics & Society3.47×
14The UPS StoreShopping2.01×
15MarshallsFashion & Accessoires1.79×
16Macy'sShopping1.78×
17Dollar TreeShopping1.61×
18Kohl'sShopping1.57×
19Target CorporationShopping1.56×
20CultureLiterature1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Walgreens audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Walgreens audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.26×
Price SensitivityPREMIUM1.23×
IndulgenceJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Walgreens audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
PatriotismCONSERVATISM0.88×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More Drugstore audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Walgreens over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/walgreens-6971” · Methodology