A data profile of the people who buy, follow and care about Agderposten in Norway — modelled from more than twelve digital signal sources. Agderposten has an estimated audience of 1,158,509 people in Norway.
Agderposten has an estimated audience of 1,158,509 people in Norway. 53.9% are female, 46.1% are male, average age 44.6. Top brand affinities: Biltema, Ford Explorer, Hatchback, Heat pump, Auto show.
Top brand affinities include Biltema, Ford Explorer, Hatchback, with strongest over-indexing on Biltema (1.86× the country average).
Demographically, the Agderposten audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Risk Appetite.
The typical Agderposten fan in Norway is balanced, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Agderposten profile in Norway.
53.9% are female, 46.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 44.6 |
| Estimated audience size | 1,158,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 32% |
The strongest cross-interests of the Agderposten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford Explorer | Cars & Mobility | 7.78× | ||
| 02 | Hatchback | Cars & Mobility | 6.85× | ||
| 03 | Auto show | Cars & Mobility | 6.27× | ||
| 04 | Bang & Olufsen | Technology & Electronics | 5.21× | ||
| 05 | Off-road vehicle | Cars & Mobility | 5.13× | ||
| 06 | Range Rover | Cars & Mobility | 4.03× | ||
| 07 | Heat pump | Home & Garden | 4.01× | ||
| 08 | Personal water craft | Cars & Mobility | 3.33× | ||
| 09 | Sedan (automobile) | Cars & Mobility | 3.29× | ||
| 10 | Rallying | Sports | 3.21× | ||
| 11 | Jotex | Shopping | 3.12× | ||
| 12 | Motorboat | Cars & Mobility | 2.08× | ||
| 13 | Family car | Cars & Mobility | 1.87× | ||
| 14 | Biltema | Business & Career | 1.86× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.86× | ||
| 16 | Germany | Travel & Leisure | 1.74× | ||
| 17 | Carpentry | Home & Garden | 1.71× | ||
| 18 | KappAhl | Fashion & Accessoires | 1.68× | ||
| 19 | Plug-in hybrid | Cars & Mobility | 1.58× | ||
| 20 | Renewable energy | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.31× | |
| Risk Appetite | THRILL | 1.26× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Pet Ownership | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Agderposten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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