A data profile of the people who buy, follow and care about Lesser Poland in Poland — modelled from more than twelve digital signal sources. Lesser Poland has an estimated audience of 2,356,927 people in Poland.
Lesser Poland has an estimated audience of 2,356,927 people in Poland. 57.0% are female, 43.0% are male, average age 36.8. Top brand affinities: Shopping and fashion, MBank, Local news, Weather, BNP Paribas.
Top brand affinities include Shopping and fashion, MBank, Local news, with strongest over-indexing on Shopping and fashion (1.91× the country average).
Demographically, the Lesser Poland audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Spirituality, Need for Security.
The typical Lesser Poland fan in Poland is more female, around 36.8 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Lesser Poland profile in Poland.
57.0% are female, 43.0% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 36.8 |
| Estimated audience size | 2,356,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Lesser Poland audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 91.4% |
| Germany | 3.0% |
| United Kingdom | 2.4% |
The strongest cross-interests of the Lesser Poland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 1.91× | ||
| 02 | Local news | News | 1.91× | ||
| 03 | Carcare | Cars & Mobility | 1.91× | ||
| 04 | Family car | Cars & Mobility | 1.91× | ||
| 05 | City car | Cars & Mobility | 1.91× | ||
| 06 | Electrolux | Home & Garden | 1.91× | ||
| 07 | Volvo XC90 | Cars & Mobility | 1.91× | ||
| 08 | Hatchback | Cars & Mobility | 1.90× | ||
| 09 | Weather | Home & Garden | 1.89× | ||
| 10 | Peugeot 3008 | Cars & Mobility | 1.87× | ||
| 11 | Starter home | Home & Garden | 1.81× | ||
| 12 | Ford Kuga | Cars & Mobility | 1.80× | ||
| 13 | Fiat | Cars & Mobility | 1.79× | ||
| 14 | Car dealership | Cars & Mobility | 1.78× | ||
| 15 | Kia Sportage | Cars & Mobility | 1.70× | ||
| 16 | Central heating | Home & Garden | 1.66× | ||
| 17 | Volvo XC60 | Cars & Mobility | 1.63× | ||
| 18 | BNP Paribas | Business & Career | 1.56× | ||
| 19 | Property finder | Home & Garden | 1.56× | ||
| 20 | MBank | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.44× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Family Orientation | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Sustainability | BALANCE | 0.82× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Lesser Poland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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