A data profile of the people who buy, follow and care about Lesser Poland Voivodeship in Poland — modelled from more than twelve digital signal sources. Lesser Poland Voivodeship has an estimated audience of 1,762,599 people in Poland.
Lesser Poland Voivodeship has an estimated audience of 1,762,599 people in Poland. 59.7% are female, 40.3% are male, average age 34.5. Top brand affinities: Local news, Carcare, Hatchback, Love & Sex, Activism.
Top brand affinities include Local news, Carcare, Hatchback, with strongest over-indexing on Local news (2.07× the country average).
Demographically, the Lesser Poland Voivodeship audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Spirituality, Family Orientation.
The typical Lesser Poland Voivodeship fan in Poland is more female, around 34.5 years old, with strong Spirituality tendencies and a notable affinity for Local news.
The key figures that characterise the Lesser Poland Voivodeship profile in Poland.
59.7% are female, 40.3% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 34.5 |
| Estimated audience size | 1,762,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Lesser Poland Voivodeship audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 87.8% |
| Slovakia | 3.5% |
| Germany | 3.1% |
The strongest cross-interests of the Lesser Poland Voivodeship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 2.07× | ||
| 02 | Carcare | Cars & Mobility | 2.07× | ||
| 03 | Love & Sex | Kids & Family | 2.07× | ||
| 04 | Family car | Cars & Mobility | 2.07× | ||
| 05 | City car | Cars & Mobility | 2.07× | ||
| 06 | Garmin | Technology & Electronics | 2.07× | ||
| 07 | Rallying | Sports | 2.07× | ||
| 08 | Fiat | Cars & Mobility | 1.98× | ||
| 09 | Hatchback | Cars & Mobility | 1.97× | ||
| 10 | Starter home | Home & Garden | 1.94× | ||
| 11 | Conference and resort hotels | Travel & Leisure | 1.85× | ||
| 12 | Peugeot 3008 | Cars & Mobility | 1.78× | ||
| 13 | Kia Sportage | Cars & Mobility | 1.65× | ||
| 14 | Property finder | Home & Garden | 1.64× | ||
| 15 | Car dealership | Cars & Mobility | 1.62× | ||
| 16 | Volvo XC60 | Cars & Mobility | 1.60× | ||
| 17 | Activism | Politics & Society | 1.59× | ||
| 18 | Viral video | Internet & Social Media | 1.58× | ||
| 19 | Weather | Home & Garden | 1.52× | ||
| 20 | Alpine skiing | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.46× | |
| Family Orientation | CONSERVATISM | 1.41× | |
| Need for Security | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| DIY Mentality | THRILL | 0.88× | |
| Sustainability | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Lesser Poland Voivodeship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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