Rascasse Audience Intelligence

Silesian Voivodeship Audience in Poland

A data profile of the people who buy, follow and care about Silesian Voivodeship in Poland — modelled from more than twelve digital signal sources. Silesian Voivodeship has an estimated audience of 1,800,712 people in Poland.

#46among POI in Poland
#76in Travel & Leisure

Silesian Voivodeship has an estimated audience of 1,800,712 people in Poland. 53.0% are female, 47.0% are male, average age 35.0. Top brand affinities: Shopping and fashion, Baltic Sea, Parking lot, Circle K, Catholic Church.

Top brand affinities include Shopping and fashion, Baltic Sea, Parking lot, with strongest over-indexing on Shopping and fashion (3.0× the country average).

Demographically, the Silesian Voivodeship audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Spirituality, Travelling.

The typical Silesian Voivodeship fan in Poland is balanced, around 35.0 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Silesian Voivodeship profile in Poland.

Audience size
1.8M
in Poland
Gender
53.0%
47.0% male
Age
35.0
average years
Country rank
#824
POI in Poland
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Silesian Voivodeship fans

53.0% are female, 47.0% are male, average age 35.0.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Silesian Voivodeship audience in Poland
MetricValue
Female53.0%
Male47.0%
Average age35.0
Estimated audience size1,800,712
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Silesian Voivodeship audience in Poland
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4914%
50+13%
Fig. 04

Worldwide distribution

90.7%

of the worldwide Silesian Voivodeship audience comes from Poland.

Worldwide audience distribution share by country for Silesian Voivodeship
CountryShare
Poland90.7%
Germany6.0%
United Kingdom2.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Silesian Voivodeship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Silesian Voivodeship audience
#·InterestCategoryAffinity×
01Shopping and fashionShopping3.00×
02Parking lotCars & Mobility3.00×
03Exfoliation (cosmetology)Beauty & Wellness3.00×
04Christmas treeKids & Family3.00×
05Automatic transmissionCars & Mobility3.00×
06Valentine's DayKids & Family3.00×
07Baltic SeaTravel & Leisure2.73×
08Starter homeHome & Garden2.26×
09Circle KShopping2.16×
10OrsayShopping2.12×
11Business InsiderBusiness & Career2.09×
12Game consolesTechnology & Electronics1.90×
13Catholic ChurchPolitics & Society1.85×
14KebabFood & Beverages1.84×
15Property finderHome & Garden1.81×
16NewsletterTechnology & Electronics1.78×
17Local newsNews1.73×
18DentistryBusiness & Career1.63×
19Volunteer fire departmentHealth1.61×
20Self-employmentBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Silesian Voivodeship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Silesian Voivodeship audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.43×
TravellingTHRILL1.23×
Need for SecurityCONSERVATISM1.23×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Silesian Voivodeship audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
SustainabilityBALANCE0.83×
DIY MentalityTHRILL0.87×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Silesian Voivodeship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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