Rascasse Audience Intelligence

Tinder Target Market in Poland

A data profile of the people who buy, follow and care about Tinder in Poland — modelled from more than twelve digital signal sources. Tinder has an estimated audience of 1,677,294 people in Poland.

#1among Dating in Poland
#94among Brand in Poland
#25in Internet & Social Media

Tinder has an estimated audience of 1,677,294 people in Poland. 41.4% are female, 58.6% are male, average age 24.2. Top brand affinities: Badoo, Boutiques, Spas, Handbags, Classical music.

Top brand affinities include Badoo, Boutiques, Spas, with strongest over-indexing on Badoo (4.16× the country average).

Demographically, the Tinder audience skews more male with an average age of 24.2, and over-indexes on personality traits such as Creativity, Luxury Orientation.

The typical Tinder fan in Poland is more male, around 24.2 years old, with strong Creativity tendencies and a notable affinity for Badoo.

Category: Internet & Social Media · Type: Brand · Subtype: Dating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Tinder profile in Poland.

Audience size
1.7M
in Poland
Gender
41.4%
58.6% male
Age
24.2
average years
Country rank
#909
Brand in Poland
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tinder

41.4% are female, 58.6% are male, average age 24.2.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Tinder audience in Poland
MetricValue
Female41.4%
Male58.6%
Average age24.2
Estimated audience size1,677,294
Fig. 03

Age distribution

Ø 24.2
average years
Age distribution of the Tinder audience in Poland
Age bracketShare%
16-1970%
20-2918%
30-397%
40-493%
50+3%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Tinder audience comes from Poland.

Worldwide audience distribution share by country for Tinder
CountryShare
United States10.6%
Brazil10.1%
Italy6.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tinder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tinder audience
#·InterestCategoryAffinity×
01EurostarCars & Mobility15.56×
02BadooInternet & Social Media4.16×
03BarcelonaTravel & Leisure2.39×
04CrossFitSports2.30×
05Self-loveHealth2.03×
06NFLSports1.86×
07ChanelFashion & Accessoires1.74×
08Real Madrid C.F.Sports1.72×
09CocktailFood & Beverages1.70×
10Classical musicMusic & Radio1.68×
11TheatreMusic & Radio1.68×
12PeugeotCars & Mobility1.68×
13Electric carCars & Mobility1.64×
14SpasBeauty & Wellness1.58×
15HandbagsFashion & Accessoires1.55×
16Fantasy moviesMovies & TV1.55×
17ParisTravel & Leisure1.54×
18BoutiquesFashion & Accessoires1.52×
19Musical theatreMovies & TV1.51×
20VegetableFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tinder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Tinder audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.24×
Luxury OrientationPREMIUM1.16×
IndulgenceJOY1.15×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Tinder audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.13×
SustainabilityBALANCE1.14×
Healthy LifestyleBALANCE1.14×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Tinder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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