A data profile of the people who buy, follow and care about Adnov in Portugal — modelled from more than twelve digital signal sources. Adnov has an estimated audience of 123 people in Portugal.
The average Adnov fan in Portugal is 43.5 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include FlixBus, HubSpot, Banking, with strongest over-indexing on FlixBus (1.91× the country average).
Demographically, the Adnov audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.
The typical Adnov fan in Portugal is more male, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for FlixBus.
The key figures that characterise the Adnov profile in Portugal.
41.5% are female, 58.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 43.5 |
| Estimated audience size | 123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 26% |
of the worldwide Adnov audience comes from Portugal.
| Country | Share |
|---|---|
| France | 79.3% |
| China | 3.7% |
| United Arab Emirates | 2.9% |
Where the Adnov audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Braga District | <1K | 1.06× | |
| 02 | Faro District | <1K | 1.06× | |
| 03 | Porto District | <1K | 0.95× | |
| 04 | Santarém District | <1K | 0.95× | |
| 05 | Lisbon District | <1K | 0.93× |
The strongest cross-interests of the Adnov audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HubSpot | Internet & Social Media | 9.94× | ||
| 02 | Bridgestone | Cars & Mobility | 5.76× | ||
| 03 | LED lamp | Home & Garden | 3.55× | ||
| 04 | Rail transport | Travel & Leisure | 2.27× | ||
| 05 | Air pollution | Health | 2.20× | ||
| 06 | Lexus | Cars & Mobility | 2.15× | ||
| 07 | Solar energy | Home & Garden | 2.08× | ||
| 08 | Health insurance | Business & Career | 2.04× | ||
| 09 | Norauto | Cars & Mobility | 2.00× | ||
| 10 | Indeed.com | Business & Career | 1.98× | ||
| 11 | Grilling | Food & Beverages | 1.94× | ||
| 12 | FlixBus | Cars & Mobility | 1.91× | ||
| 13 | Public transport | Cars & Mobility | 1.90× | ||
| 14 | Innovation | Business & Career | 1.80× | ||
| 15 | Credit (finance) | Business & Career | 1.78× | ||
| 16 | Efficient energy use | Technology & Electronics | 1.76× | ||
| 17 | Electric vehicle | Cars & Mobility | 1.63× | ||
| 18 | EDreams | Travel & Leisure | 1.57× | ||
| 19 | Used car | Cars & Mobility | 1.55× | ||
| 20 | Banking | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.38× | |
| Need for Security | CONSERVATISM | 1.37× | |
| Career Orientation | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.54× | |
| Family Orientation | CONSERVATISM | 0.66× | |
| Design Affinity | PREMIUM | 0.76× |
Adnov's target market in Portugal covers an estimated 123 people, concentrated in Lisbon District and Porto District.
41.5% of the Adnov audience are female, 58.5% are male, with an average age of 43.5 years.
Adnov fans show strongest brand affinity for FlixBus (1.91×), HubSpot (9.94×), and Banking (1.52×) over the country average.
Adnov fans in Portugal are most concentrated in Lisbon District (reach <1K), Porto District (reach <1K), and Braga District (reach <1K). These three regions account for the largest share of the active audience.
Beyond Adnov itself, the audience over-indexes on HubSpot (9.94×), Banking (1.52×), Innovation (1.8×), and Solar energy (2.08×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Adnov. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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