A data profile of the people who buy, follow and care about Australia national cricket team in Portugal — modelled from more than twelve digital signal sources. Australia national cricket team has an estimated audience of 15,472 people in Portugal.
The average Australia national cricket team fan in Portugal is 37.4 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Betclic, Canada, Airbus, with strongest over-indexing on Betclic (24.84× the country average).
Demographically, the Australia national cricket team audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Sports Activity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Australia national cricket team fan in Portugal is more male, around 37.4 years old, with strong Sports Activity tendencies and a notable affinity for Betclic.
The key figures that characterise the Australia national cricket team profile in Portugal.
31.5% are female, 68.5% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 37.4 |
| Estimated audience size | 15,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 15% | |
| 40-49 | 15% | |
| 50+ | 21% |
of the worldwide Australia national cricket team audience comes from Portugal.
| Country | Share |
|---|---|
| India | 62.0% |
| Australia | 15.0% |
| United States | 5.3% |
Where the Australia national cricket team audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Beja District | <1K | 1.18× | |
| 02 | Castelo Branco District | <1K | 1.09× | |
| 03 | Azores | <1K | 1.05× | |
| 04 | Viana do Castelo District | <1K | 1.05× | |
| 05 | Viseu District | <1K | 1.03× | |
| 06 | Madeira | <1K | 1.01× | |
| 07 | Coimbra District | <1K | 0.99× | |
| 08 | Leiria District | <1K | 0.97× | |
| 09 | Aveiro District | ~1K | 0.96× | |
| 10 | Faro District | <1K | 0.95× | |
| 11 | Braga District | ~1K | 0.94× | |
| 12 | Setúbal District | ~2K | 0.93× | |
| 13 | Porto District | ~3K | 0.91× | |
| 14 | Santarém District | <1K | 0.91× | |
| 15 | Lisbon District | ~4K | 0.81× |
The strongest cross-interests of the Australia national cricket team audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Airbus | Cars & Mobility | 77.00× | ||
| 02 | Betclic | Games | 24.84× | ||
| 03 | Garmin | Technology & Electronics | 20.78× | ||
| 04 | Canada | Travel & Leisure | 16.01× | ||
| 05 | Bluetooth | Technology & Electronics | 15.34× | ||
| 06 | Headphones | Technology & Electronics | 13.40× | ||
| 07 | London | Travel & Leisure | 8.36× | ||
| 08 | Xiaomi | Technology & Electronics | 6.36× | ||
| 09 | Samsung Galaxy | Technology & Electronics | 5.96× | ||
| 10 | Casino | Games | 5.90× | ||
| 11 | Duolingo | Business & Career | 4.88× | ||
| 12 | Honda Civic | Cars & Mobility | 4.66× | ||
| 13 | Pandora | Fashion & Accessoires | 3.42× | ||
| 14 | Part-time | Business & Career | 3.13× | ||
| 15 | Nigeria | Travel & Leisure | 2.45× | ||
| 16 | Breakfast | Food & Beverages | 2.19× | ||
| 17 | Germany | Travel & Leisure | 2.12× | ||
| 18 | Philippines | Travel & Leisure | 2.12× | ||
| 19 | Radio | Technology & Electronics | 1.59× | ||
| 20 | Piano | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.67× | |
| Extroversion | THRILL | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.66× | |
| Sports Activity | POWER | 0.67× |
Australia national cricket team has an estimated audience of 15,472 people in Portugal, concentrated in Lisbon District and Porto District.
31.5% of Australia national cricket team fans are female, 68.5% are male, with an average age of 37.4 years.
Australia national cricket team fans show strongest brand affinity for Betclic (24.84×), Canada (16.01×), and Airbus (77×) over the country average.
Australia national cricket team fans in Portugal are most concentrated in Lisbon District (reach ~4K), Porto District (reach ~3K), and Setúbal District (reach ~2K). These three regions account for the largest share of the active audience.
Beyond Australia national cricket team itself, the audience over-indexes on Canada (16.01×), Airbus (77×), Bluetooth (15.34×), and Garmin (20.78×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Australia national cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.