Rascasse Audience Intelligence

Bookselling Audience in Portugal

A data profile of the people who buy, follow and care about Bookselling in Portugal — modelled from more than twelve digital signal sources. Bookselling has an estimated audience of 1,677,881 people in Portugal.

#424among Topic in Portugal#13in Literature

The average Bookselling fan in Portugal is 41.3 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Bookselling profile in Portugal.

Audience size
1.7M
in Portugal
Gender
66.3%♀
33.7% male
Age
41.3
average years
Country rank
#550
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bookselling fans

66.3% are female, 33.7% are male, average age 41.3.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Bookselling audience in Portugal
MetricValue
Female66.3%
Male33.7%
Average age41.3
Estimated audience size1,677,881
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Bookselling audience in Portugal
Age bracketShare%
16-1915%
20-2919%
30-3918%
40-4923%
50+24%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Bookselling audience comes from Portugal.

Worldwide audience distribution share by country for Bookselling
CountryShare
United States14.9%
Japan14.2%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bookselling audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Bookselling fans by region: top regions in Portugal
#RegionReachAffinity×
01Castelo Branco District~40K1.14×
02Viana do Castelo District~50K1.09×
03Viseu District~60K1.06×
04Madeira~50K1.04×
05Coimbra District~80K1.01×
06Leiria District~90K0.99×
07Aveiro District~100K0.97×
08Braga District~200K0.96×
09Faro District~100K0.96×
10Setúbal District~200K0.95×
11Porto District~300K0.91×
12Santarém District~70K0.91×
13Lisbon District~400K0.87×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Portugal

See Bookselling audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Bookselling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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