A data profile of the people who buy, follow and care about Braga in Portugal — modelled from more than twelve digital signal sources. Braga has an estimated audience of 2,054,233 people in Portugal.
The average Braga fan in Portugal is 42.6 years old, more female, and lives primarily in Porto District.
The audience is concentrated in Porto District, Braga District, Lisbon District.
Top brand affinities include Google Maps, WhatsApp, OLX, with strongest over-indexing on Google Maps (1.78× the country average).
Demographically, the Braga audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Braga fan in Portugal is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.
The key figures that characterise the Braga profile in Portugal.
57.9% are female, 42.1% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 42.6 |
| Estimated audience size | 2,054,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 25% |
Where the Braga audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Braga District | ~700K | 7.51× | |
| 02 | Viana do Castelo District | ~200K | 3.68× | |
| 03 | Porto District | ~1M | 2.31× | |
| 04 | Santarém District | ~200K | 2.31× | |
| 05 | Vila Real District | ~30K | 0.76× | |
| 06 | Aveiro District | ~100K | 0.66× | |
| 07 | Bragança District | ~10K | 0.47× | |
| 08 | Lisbon District | ~300K | 0.42× | |
| 09 | Coimbra District | ~40K | 0.42× | |
| 10 | Viseu District | ~30K | 0.42× | |
| 11 | Leiria District | ~40K | 0.39× | |
| 12 | Guarda District | ~9K | 0.35× | |
| 13 | Setúbal District | ~70K | 0.32× | |
| 14 | Castelo Branco District | ~10K | 0.32× | |
| 15 | Portalegre District | ~7K | 0.32× | |
| 16 | Évora District | ~10K | 0.30× | |
| 17 | Beja District | ~10K | 0.30× | |
| 18 | Faro District | ~40K | 0.28× | |
| 19 | Azores | ~20K | 0.26× | |
| 20 | Madeira | ~10K | 0.24× |
The strongest cross-interests of the Braga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 1.78× | ||
| 02 | OLX | Shopping | 1.78× | ||
| 03 | Norauto | Cars & Mobility | 1.78× | ||
| 04 | CAC 40 | Business & Career | 1.78× | ||
| 05 | Car dealership | Cars & Mobility | 1.78× | ||
| 06 | Venture capital | Business & Career | 1.78× | ||
| 07 | Europcar | Cars & Mobility | 1.78× | ||
| 08 | Media Markt | Shopping | 1.78× | ||
| 09 | Player versus player | Games | 1.76× | ||
| 10 | Donation | Business & Career | 1.74× | ||
| 11 | Fiat | Cars & Mobility | 1.74× | ||
| 12 | EDreams | Travel & Leisure | 1.66× | ||
| 13 | MSN | News | 1.65× | ||
| 14 | S.C. Braga | Sports | 1.62× | ||
| 15 | Bricomarché | Home & Garden | 1.62× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.61× | ||
| 17 | Expensive Taste | Business & Career | 1.59× | ||
| 18 | Internet & Social Media | 1.57× | |||
| 19 | Betclic | Games | 1.55× | ||
| 20 | TAP Portugal | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.34× | |
| Need for Security | CONSERVATISM | 1.23× | |
| Tradition | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Sustainability | BALANCE | 0.91× | |
| Early Adopter Mentality | POWER | 0.92× |
Braga has an estimated audience of 2,054,233 people in Portugal, concentrated in Porto District and Braga District.
57.9% of Braga fans are female, 42.1% are male, with an average age of 42.6 years.
Braga fans show strongest brand affinity for Google Maps (1.78×), WhatsApp (1.57×), and OLX (1.78×) over the country average.
Braga fans in Portugal are most concentrated in Porto District (reach ~1M), Braga District (reach ~700K), and Lisbon District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Braga itself, the audience over-indexes on WhatsApp (1.57×), OLX (1.78×), Betclic (1.55×), and EDreams (1.66×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Braga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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