A data profile of the people who buy, follow and care about Ephemera in Portugal — modelled from more than twelve digital signal sources. Ephemera has an estimated audience of 1,351,879 people in Portugal.
Ephemera has an estimated audience of 1,351,879 people in Portugal. 52.8% are female, 47.2% are male, average age 44.7. Top brand affinities: Rail transport, Mineral water, Opel Adam, Anne Hathaway, Crocs.
Top brand affinities include Rail transport, Mineral water, Opel Adam, with strongest over-indexing on Rail transport (1.52× the country average).
Demographically, the Ephemera audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Ephemera fan in Portugal is balanced, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Rail transport.
The key figures that characterise the Ephemera profile in Portugal.
52.8% are female, 47.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 44.7 |
| Estimated audience size | 1,351,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Ephemera audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 30.1% |
| Brazil | 8.2% |
| United Kingdom | 7.0% |
The strongest cross-interests of the Ephemera audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 4.25× | ||
| 02 | Saeco | Home & Garden | 1.82× | ||
| 03 | Mineral water | Food & Beverages | 1.74× | ||
| 04 | Organic chemistry | Business & Career | 1.71× | ||
| 05 | Montpellier HSC | Sports | 1.67× | ||
| 06 | Dashcam | Cars & Mobility | 1.60× | ||
| 07 | Los Angeles FC | Sports | 1.57× | ||
| 08 | RCD Mallorca | Sports | 1.56× | ||
| 09 | Baking powder | Food & Beverages | 1.56× | ||
| 10 | Royal family | Politics & Society | 1.55× | ||
| 11 | Anne Hathaway | Movies & TV | 1.54× | ||
| 12 | Cabernet Sauvignon | Food & Beverages | 1.53× | ||
| 13 | Stevia | Food & Beverages | 1.53× | ||
| 14 | Granada CF | Sports | 1.53× | ||
| 15 | Rail transport | Travel & Leisure | 1.52× | ||
| 16 | Atlanta Braves | Sports | 1.52× | ||
| 17 | Levante UD | Sports | 1.52× | ||
| 18 | Crocs | Fashion & Accessoires | 1.51× | ||
| 19 | Best Western | Travel & Leisure | 1.50× | ||
| 20 | Audi S5 | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Indulgence | JOY | 1.24× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Risk Appetite | THRILL | 0.68× | |
| Extroversion | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Ephemera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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