Ephemera Audience in United States

Ephemera has an estimated audience of 20,434,259 people in United States. 60.1% are female, 39.9% are male, average age 44.3. Top regions: California, New York, Texas. Top brand affinities: Breaking news, Life insurance, Health insurance, Microwave oven, Home insurance.

The average Ephemera fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Breaking news, Life insurance, Health insurance, with strongest over-indexing on Breaking news (1.62× the country average). Demographically, the Ephemera audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Ephemera fans

Demographic split for Ephemera audience in United States
MetricValue
Female60.1%
Male39.9%
Average age44.3
Estimated audience size20,434,259

Audience persona

The typical Ephemera fan in United States is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Breaking news.

Top regions in United States

Top regions ranked by reach for Ephemera in United States
RegionReachAffinity
California2,362,1251.05×
New York1,382,8601.21×
Texas1,343,6820.76×
Florida986,6010.71×
Pennsylvania705,1611.02×
Colorado696,4012.16×
Illinois621,7140.91×
Ohio588,2550.93×
North Carolina548,8880.89×
Michigan514,6200.96×
Georgia499,0680.79×
Washington479,9571.17×
Massachusetts476,9321.18×
Virginia464,0610.93×
New Jersey448,0680.86×
Tennessee409,5771×
Indiana357,1740.96×
Oregon348,3001.49×
Arizona347,5240.83×
Missouri328,8231×
Maryland325,6360.93×
Wisconsin298,5970.97×
Minnesota291,7541×
Iowa249,6761.48×
South Carolina238,7190.78×
Connecticut232,6481.14×
Kentucky229,5700.9×
Alabama218,1520.76×
Oklahoma209,5130.92×
Louisiana206,3110.78×
Utah175,8360.96×
Kansas161,9681.01×
Arkansas145,1070.86×
Nevada138,4360.7×
Mississippi114,2670.68×
Maine108,6011.48×
Idaho102,6091×
New Hampshire97,2771.21×
New Mexico94,2940.92×
Nebraska87,7840.86×
Rhode Island83,3421.28×
West Virginia82,7580.87×
Hawaii71,9830.82×
Washington, District of Columbia71,7531.17×
Montana68,9731.22×
Vermont59,7811.67×
Delaware44,5340.79×
Alaska35,8070.82×
South Dakota33,7910.72×
North Dakota28,0630.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ephemera audience
BrandAffinityCategory
Breaking news1.62×Movies & TV
Life insurance1.71×Business & Career
Health insurance1.66×Business & Career
Microwave oven1.55×Home & Garden
Home insurance1.61×Business & Career
Lawn mower1.61×Home & Garden
Diabetes mellitus type 2 awareness2.02×Health
Tom Cruise1.57×Movies & TV
Fanatics1.58×Fashion & Accessoires
Royal family1.98×Politics & Society
Traditional medicine1.53×Health
Money management1.65×Business & Career
The Daily Caller1.63×Internet & Social Media
Julia Roberts1.62×Movies & TV
George Clooney1.53×Movies & TV
Individualism1.56×Politics & Society
The Championships, Wimbledon1.53×Sports
Reba McEntire1.56×Music & Radio
Speech recognition1.92×Technology & Electronics
Glenn Close1.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ephemera audience
TraitClusterScore
IndulgenceJOY1.44
Family OrientationCONSERVATISM1.32
TraditionCONSERVATISM1.3
Convenience OrientationPREMIUM1.18
IndividualismJOY1.15
Need for SecurityCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Ephemera
CountryShare
United States30.1%
Brazil8.2%
United Kingdom7.0%

See Ephemera audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Ephemera have in United States?

Ephemera has an estimated audience of 20,434,259 people in United States, concentrated in California and New York.

What is the gender split and age of Ephemera fans?

60.1% of Ephemera fans are female, 39.9% are male, with an average age of 44.3 years.

Which brands do Ephemera fans like most?

Ephemera fans show strongest brand affinity for Breaking news (1.62×), Life insurance (1.71×), and Health insurance (1.66×) over the country average.

Where do Ephemera fans live in United States?

Ephemera fans in United States are most concentrated in California (reach 2,362,125), New York (reach 1,382,860), and Texas (reach 1,343,682). These three regions account for the largest share of the active audience.

What other brands do Ephemera fans also like?

Beyond Ephemera itself, the audience over-indexes on Life insurance (1.71×), Health insurance (1.66×), Microwave oven (1.55×), and Home insurance (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ephemera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.