Rascasse Audience Intelligence

Ephemera Audience in United States

A data profile of the people who buy, follow and care about Ephemera in United States — modelled from more than twelve digital signal sources. Ephemera has an estimated audience of 20,434,259 people in United States.

#1102among Topic in United States#92in Politics & Society

The average Ephemera fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Reddit, Tradition, Nonprofit organization, with strongest over-indexing on Reddit (1.64× the country average).

Demographically, the Ephemera audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ephemera fan in United States is more female, around 44.3 years old, with strong Tradition tendencies and a notable affinity for Reddit.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ephemera profile in United States.

Audience size
20.4M
in United States
Gender
60.1%♀
39.9% male
Age
44.3
average years
Country rank
#1607
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ephemera fans

60.1% are female, 39.9% are male, average age 44.3.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Ephemera audience in United States
MetricValue
Female60.1%
Male39.9%
Average age44.3
Estimated audience size20,434,259
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Ephemera audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3917%
40-4925%
50+32%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Ephemera audience comes from United States.

Worldwide audience distribution share by country for Ephemera
CountryShare
United States30.1%
Brazil8.2%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ephemera audience in United States is strongest.

Fig. 05

Top regions by affinity

Ephemera fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~1M3.32×
02Iowa~300K1.61×
03Vermont~50K1.44×
04Oregon~300K1.42×
05Maine~100K1.42×
06Rhode Island~80K1.22×
07New Hampshire~90K1.18×
08Montana~70K1.15×
09New York~1.5M1.14×
10Massachusetts~500K1.14×
11Washington, District of Columbia~70K1.14×
12Washington~500K1.12×
13Connecticut~200K1.11×
14Missouri~300K1.03×
15Tennessee~400K1.02×
16Idaho~100K1.01×
17California~2.5M1.00×
18Pennsylvania~700K1.00×
19Minnesota~300K1.00×
20Kansas~200K1.00×
21Wisconsin~300K0.97×
22New Mexico~100K0.97×
23Utah~200K0.96×
24Alaska~40K0.96×
25Michigan~500K0.95×
26Arkansas~200K0.95×
27West Virginia~90K0.95×
28Indiana~300K0.94×
29Oklahoma~200K0.94×
30Maryland~300K0.93×
31Kentucky~200K0.92×
32Nebraska~90K0.92×
33Ohio~600K0.91×
34Virginia~500K0.91×
35Delaware~50K0.91×
36Hawaii~80K0.90×
37South Dakota~40K0.90×
38North Dakota~40K0.90×
39Illinois~600K0.88×
40Louisiana~200K0.88×
41North Carolina~500K0.87×
42New Jersey~400K0.85×
43Arizona~400K0.84×
44Alabama~200K0.83×
45Mississippi~100K0.83×
46South Carolina~200K0.81×
47Georgia~500K0.80×
48Nevada~200K0.77×
49Texas~1.5M0.75×
50Florida~1M0.71×
Fig. 06

Affinity by region

Affinity by region — Ephemera, United States
0.71×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ephemera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ephemera audience
#·InterestCategoryAffinity×
01Tabloid (newspaper format)Literature2.00×
02Microwave ovenHome & Garden1.95×
03HypermarketShopping1.94×
04Britney SpearsMusic & Radio1.85×
05TraditionPolitics & Society1.80×
06Public transportCars & Mobility1.77×
07Rail transportTravel & Leisure1.76×
08RedditInternet & Social Media1.64×
09Charitable organizationPolitics & Society1.62×
10PharmacyBusiness & Career1.61×
11SubwayFood & Beverages1.60×
12FedExBusiness & Career1.60×
13Online newspaperNews1.60×
14Discount TireShopping1.60×
15Internet celebrityInternet & Social Media1.60×
16Hardware storeHome & Garden1.57×
17Life insuranceBusiness & Career1.57×
18ZooKids & Family1.57×
19TV game showsMovies & TV1.53×
20Nonprofit organizationPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ephemera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ephemera audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.80×
Community OrientationOPEN1.62×
Family OrientationCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ephemera audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
MindfulnessBALANCE0.72×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ephemera have in United States?

Ephemera has an estimated audience of 20,434,259 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ephemera fans?

60.1% of Ephemera fans are female, 39.9% are male, with an average age of 44.3 years.

03

Which brands do Ephemera fans like most?

Ephemera fans show strongest brand affinity for Reddit (1.64×), Tradition (1.8×), and Nonprofit organization (1.52×) over the country average.

04

Where do Ephemera fans live in United States?

Ephemera fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Ephemera fans also like?

Beyond Ephemera itself, the audience over-indexes on Tradition (1.8×), Nonprofit organization (1.52×), Subway (1.6×), and Britney Spears (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Ephemera audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ephemera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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