A data profile of the people who buy, follow and care about Ephemera in United Kingdom — modelled from more than twelve digital signal sources. Ephemera has an estimated audience of 4,777,551 people in United Kingdom.
The average Ephemera fan in United Kingdom is 41.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Tabloid (newspaper format), Reddit, Subway, with strongest over-indexing on Tabloid (newspaper format) (1.66× the country average).
Demographically, the Ephemera audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Tradition, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ephemera fan in United Kingdom is more female, around 41.2 years old, with strong Tradition tendencies and a notable affinity for Tabloid (newspaper format).
The key figures that characterise the Ephemera profile in United Kingdom.
61.5% are female, 38.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 41.2 |
| Estimated audience size | 4,777,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Ephemera audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.1% |
| Brazil | 8.2% |
| United Kingdom | 7.0% |
Where the Ephemera audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.41× | |
| 02 | South East | ~800K | 1.20× | |
| 03 | Scotland | ~500K | 1.10× | |
| 04 | West Midlands | ~200K | 1.10× | |
| 05 | England | ~3.5M | 1.01× | |
| 06 | Wales | ~300K | 1.01× | |
| 07 | North East | ~200K | 1.00× | |
| 08 | South West | ~400K | 0.98× | |
| 09 | East of England | ~400K | 0.93× | |
| 10 | Northern Ireland | ~100K | 0.92× | |
| 11 | East Midlands | ~300K | 0.88× | |
| 12 | North West | ~400K | 0.69× |
The strongest cross-interests of the Ephemera audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public security | Politics & Society | 2.58× | ||
| 02 | Tobacco | Food & Beverages | 2.06× | ||
| 03 | Ryan Gosling | Movies & TV | 1.83× | ||
| 04 | Sandra Bullock | Movies & TV | 1.83× | ||
| 05 | True crime | Movies & TV | 1.81× | ||
| 06 | Fanatics | Fashion & Accessoires | 1.80× | ||
| 07 | Monopoly (game) | Games | 1.74× | ||
| 08 | Subway | Food & Beverages | 1.71× | ||
| 09 | TMZ | Internet & Social Media | 1.70× | ||
| 10 | Tabloid (newspaper format) | Literature | 1.66× | ||
| 11 | Julia Roberts | Movies & TV | 1.65× | ||
| 12 | Denver Nuggets | Sports | 1.65× | ||
| 13 | Royal family | Politics & Society | 1.64× | ||
| 14 | Internet & Social Media | 1.62× | |||
| 15 | Virtual reality | Technology & Electronics | 1.56× | ||
| 16 | Keanu Reeves | Movies & TV | 1.54× | ||
| 17 | Rotten Tomatoes | Movies & TV | 1.53× | ||
| 18 | NASCAR | Sports | 1.52× | ||
| 19 | Tom Hardy | Movies & TV | 1.51× | ||
| 20 | Gwyneth Paltrow | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.36× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Family Orientation | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| Luxury Orientation | PREMIUM | 0.66× | |
| Risk Appetite | THRILL | 0.77× |
Ephemera has an estimated audience of 4,777,551 people in United Kingdom, concentrated in England and South East.
61.5% of Ephemera fans are female, 38.5% are male, with an average age of 41.2 years.
Ephemera fans show strongest brand affinity for Tabloid (newspaper format) (1.66×), Reddit (1.62×), and Subway (1.71×) over the country average.
Ephemera fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~800K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Ephemera itself, the audience over-indexes on Reddit (1.62×), Subway (1.71×), True crime (1.81×), and Public security (2.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ephemera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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