Rascasse Audience Intelligence

Ephemera Audience in Germany

A data profile of the people who buy, follow and care about Ephemera in Germany — modelled from more than twelve digital signal sources. Ephemera has an estimated audience of 2,340,447 people in Germany.

#1684among Topic in Germany#96in Politics & Society

The average Ephemera fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ryanair, Breaking news, ZDF, with strongest over-indexing on Ryanair (1.59× the country average).

Demographically, the Ephemera audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ephemera fan in Germany is more male, around 38.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Ryanair.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ephemera profile in Germany.

Audience size
2.3M
in Germany
Gender
41.9%♀
58.1% male
Age
38.9
average years
Country rank
#2843
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ephemera fans

41.9% are female, 58.1% are male, average age 38.9.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Ephemera audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age38.9
Estimated audience size2,340,447
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Ephemera audience in Germany
Age bracketShare%
16-1916%
20-2924%
30-3923%
40-4923%
50+15%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Ephemera audience comes from Germany.

Worldwide audience distribution share by country for Ephemera
CountryShare
United States30.1%
Brazil8.2%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ephemera audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ephemera fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.65×
02Bremen~20K1.11×
03Sachsen~100K1.06×
04Hessen~200K1.04×
05Hamburg~50K1.03×
06Thüringen~60K1.01×
07Bayern~400K1.00×
08Nordrhein-Westfalen~500K0.99×
09Schleswig-Holstein~80K0.98×
10Saarland~30K0.98×
11Brandenburg~70K0.97×
12Mecklenburg-Vorpommern~40K0.97×
13Niedersachsen~200K0.96×
14Rheinland-Pfalz~100K0.96×
15Sachsen-Anhalt~60K0.95×
16Baden-Württemberg~300K0.93×
Fig. 06

Affinity by region

Affinity by region — Ephemera, Germany
0.93×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ephemera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ephemera audience
#·InterestCategoryAffinity×
011. FC HeidenheimSports3.32×
02Sandra BullockMovies & TV2.96×
03Non-alcoholic beverageFood & Beverages2.73×
04Tom CruiseMovies & TV2.13×
05Tour de FranceSports1.87×
06Solar energyHome & Garden1.86×
07Public transportCars & Mobility1.84×
08NewspapersLiterature1.74×
09Breaking newsMovies & TV1.71×
10Tabloid (newspaper format)Literature1.69×
11Online newspaperNews1.65×
12ReligionBusiness & Career1.64×
13Aral AGCars & Mobility1.63×
14PostbankBusiness & Career1.62×
15Pay televisionMovies & TV1.61×
16RyanairTravel & Leisure1.59×
17toom BaumarktShopping1.58×
18SparkasseBusiness & Career1.53×
19ZDFMovies & TV1.52×
20HolidayCheckTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ephemera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ephemera audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.69×
SpiritualityBALANCE1.51×
TraditionCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ephemera audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.62×
Pet OwnershipJOY0.66×
SustainabilityBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ephemera have in Germany?

Ephemera has an estimated audience of 2,340,447 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ephemera fans?

41.9% of Ephemera fans are female, 58.1% are male, with an average age of 38.9 years.

03

Which brands do Ephemera fans like most?

Ephemera fans show strongest brand affinity for Ryanair (1.59×), Breaking news (1.71×), and ZDF (1.52×) over the country average.

04

Where do Ephemera fans live in Germany?

Ephemera fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ephemera fans also like?

Beyond Ephemera itself, the audience over-indexes on Breaking news (1.71×), ZDF (1.52×), Solar energy (1.86×), and Postbank (1.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Ephemera audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ephemera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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