Ephemera Audience in Germany
Ephemera has an estimated audience of 2,340,447 people in Germany. 41.9% are female, 58.1% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ryanair, Sports betting, Meghan Markle, Fressnapf, Tour de France.
The average Ephemera fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ryanair, Sports betting, Meghan Markle, with strongest over-indexing on Ryanair (1.69× the country average). Demographically, the Ephemera audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Ephemera fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 38.9 |
| Estimated audience size | 2,340,447 |
Audience persona
The typical Ephemera fan in Germany is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 519,699 | 1.01× |
| Bayern | 382,928 | 1.02× |
| Baden-Württemberg | 294,457 | 0.92× |
| Niedersachsen | 206,463 | 0.91× |
| Berlin | 203,035 | 1.94× |
| Hessen | 188,584 | 1.06× |
| Sachsen | 126,764 | 1.1× |
| Rheinland-Pfalz | 108,999 | 0.93× |
| Schleswig-Holstein | 78,992 | 0.94× |
| Brandenburg | 60,921 | 0.84× |
| Hamburg | 56,114 | 1.06× |
| Thüringen | 39,479 | 0.66× |
| Mecklenburg-Vorpommern | 38,539 | 0.86× |
| Sachsen-Anhalt | 38,342 | 0.63× |
| Bremen | 28,198 | 1.41× |
| Saarland | 20,114 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 1.69× | Travel & Leisure |
| Sports betting | 3.96× | Games |
| Meghan Markle | 3.53× | Fashion & Accessoires |
| Fressnapf | 1.87× | Shopping |
| Tour de France | 2.87× | Sports |
| S.S.C. Napoli | 3.85× | Sports |
| Arnold Schwarzenegger | 2.96× | Movies & TV |
| FIS Alpine Ski World Cup | 3.44× | Sports |
| 1. FC Heidenheim | 3.05× | Sports |
| Thomas Gottschalk | 1.52× | Movies & TV |
| Comedy club | 3.75× | Movies & TV |
| Iron Maiden | 3.28× | Music & Radio |
| BUNTE.de | 1.67× | Internet & Social Media |
| Sido | 2.8× | Music & Radio |
| Leonardo DiCaprio | 1.83× | Movies & TV |
| Climate change | 2.55× | Home & Garden |
| Fast casual restaurants | 1.57× | Food & Beverages |
| Real estate investing | 2× | Business & Career |
| Lexus | 1.83× | Cars & Mobility |
| Minecraft | 1.78× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.18 |
| Spirituality | BALANCE | 1.15 |
| Convenience Orientation | PREMIUM | 1.11 |
| Tradition | CONSERVATISM | 1.03 |
| Pet Ownership | JOY | 0.95 |
| Need for Security | CONSERVATISM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Brazil | 8.2% |
| United Kingdom | 7.0% |
See Ephemera audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ephemera have in Germany?
Ephemera has an estimated audience of 2,340,447 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ephemera fans?
41.9% of Ephemera fans are female, 58.1% are male, with an average age of 38.9 years.
Which brands do Ephemera fans like most?
Ephemera fans show strongest brand affinity for Ryanair (1.69×), Sports betting (3.96×), and Meghan Markle (3.53×) over the country average.
Where do Ephemera fans live in Germany?
Ephemera fans in Germany are most concentrated in Nordrhein-Westfalen (reach 519,699), Bayern (reach 382,928), and Baden-Württemberg (reach 294,457). These three regions account for the largest share of the active audience.
What other brands do Ephemera fans also like?
Beyond Ephemera itself, the audience over-indexes on Sports betting (3.96×), Meghan Markle (3.53×), Fressnapf (1.87×), and Tour de France (2.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ephemera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.