A data profile of the people who buy, follow and care about Dagens Nyheter in Sweden — modelled from more than twelve digital signal sources. Dagens Nyheter has an estimated audience of 1,643,128 people in Sweden.
Dagens Nyheter has an estimated audience of 1,643,128 people in Sweden. 58.3% are female, 41.7% are male, average age 46.6. Top brand affinities: Crime fiction, Greenhouse, Real property, Tabloid (newspaper format), Terraced house.
Top brand affinities include Crime fiction, Greenhouse, Real property, with strongest over-indexing on Crime fiction (1.96× the country average).
Demographically, the Dagens Nyheter audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Dagens Nyheter fan in Sweden is more female, around 46.6 years old, with strong Community Orientation tendencies and a notable affinity for Crime fiction.
The key figures that characterise the Dagens Nyheter profile in Sweden.
58.3% are female, 41.7% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 46.6 |
| Estimated audience size | 1,643,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 40% |
The strongest cross-interests of the Dagens Nyheter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diabetes mellitus type 2 awareness | Health | 2.35× | ||
| 02 | Crime fiction | Literature | 1.96× | ||
| 03 | Bob Dylan | Music & Radio | 1.96× | ||
| 04 | Activism | Politics & Society | 1.89× | ||
| 05 | Real property | Home & Garden | 1.77× | ||
| 06 | Tabloid (newspaper format) | Literature | 1.72× | ||
| 07 | CNN | Movies & TV | 1.70× | ||
| 08 | Detective fiction | Literature | 1.64× | ||
| 09 | Elderly care | Health | 1.64× | ||
| 10 | Stock market | Business & Career | 1.63× | ||
| 11 | Terraced house | Home & Garden | 1.61× | ||
| 12 | Sustainable clothing | Fashion & Accessoires | 1.59× | ||
| 13 | Charitable organization | Politics & Society | 1.57× | ||
| 14 | Greenhouse | Home & Garden | 1.54× | ||
| 15 | Public transport | Cars & Mobility | 1.54× | ||
| 16 | Cancer awareness | Health | 1.51× | ||
| 17 | Children's literature | Literature | 1.51× | ||
| 18 | Bruce Springsteen | Music & Radio | 1.51× | ||
| 19 | Online newspaper | News | 1.50× | ||
| 20 | Bohemianism | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Tradition | CONSERVATISM | 1.39× | |
| Sustainability | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Travelling | THRILL | 0.93× | |
| Pet Ownership | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Dagens Nyheter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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