A data profile of the people who buy, follow and care about Greta Thunberg in Sweden — modelled from more than twelve digital signal sources. Greta Thunberg has an estimated audience of 1,178,044 people in Sweden.
Greta Thunberg has an estimated audience of 1,178,044 people in Sweden. 62.4% are female, 37.6% are male, average age 35.0. Top brand affinities: Elgiganten, Australian rules football, Organic farming, Renewable energy, Real property.
Top brand affinities include Elgiganten, Australian rules football, Organic farming, with strongest over-indexing on Elgiganten (1.67× the country average).
Demographically, the Greta Thunberg audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Greta Thunberg fan in Sweden is more female, around 35.0 years old, with strong Sustainability tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Greta Thunberg profile in Sweden.
62.4% are female, 37.6% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 35.0 |
| Estimated audience size | 1,178,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 12% |
of the worldwide Greta Thunberg audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 8.2% |
| Germany | 8.1% |
The strongest cross-interests of the Greta Thunberg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Australian rules football | Sports | 6.55× | ||
| 02 | Plastic recycling | Politics & Society | 5.36× | ||
| 03 | Reuse | Home & Garden | 3.66× | ||
| 04 | Zero waste | Home & Garden | 3.12× | ||
| 05 | Climate change | Home & Garden | 2.46× | ||
| 06 | Jotex | Shopping | 2.10× | ||
| 07 | Activism | Politics & Society | 2.07× | ||
| 08 | Real property | Home & Garden | 1.89× | ||
| 09 | Innovation | Business & Career | 1.85× | ||
| 10 | Renewable energy | Business & Career | 1.84× | ||
| 11 | Organic farming | Food & Beverages | 1.80× | ||
| 12 | Viral video | Internet & Social Media | 1.78× | ||
| 13 | Animal rights | Politics & Society | 1.77× | ||
| 14 | Vintage clothing | Fashion & Accessoires | 1.70× | ||
| 15 | Sustainable energy | Home & Garden | 1.69× | ||
| 16 | News magazine | News | 1.68× | ||
| 17 | Elgiganten | Shopping | 1.67× | ||
| 18 | Ecotourism | Business & Career | 1.60× | ||
| 19 | Internet & Social Media | 1.59× | |||
| 20 | Luxury real estate | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.78× | |
| Community Orientation | OPEN | 1.51× | |
| Early Adopter Mentality | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.01× | |
| Social Media Usage | JOY | 1.01× | |
| Pet Ownership | JOY | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Greta Thunberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.