A data profile of the people who buy, follow and care about Marcus Thuram in Sweden — modelled from more than twelve digital signal sources. Marcus Thuram has an estimated audience of 22,454 people in Sweden.
Marcus Thuram has an estimated audience of 22,454 people in Sweden. 25.4% are female, 74.6% are male, average age 34.8. Top brand affinities: Serie B, FA Cup, Eintracht Frankfurt, DFB-Pokal, RB Leipzig.
Top brand affinities include Serie B, FA Cup, Eintracht Frankfurt, with strongest over-indexing on Serie B (72.69× the country average).
Demographically, the Marcus Thuram audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Marcus Thuram fan in Sweden is more male, around 34.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Serie B.
The key figures that characterise the Marcus Thuram profile in Sweden.
25.4% are female, 74.6% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 34.8 |
| Estimated audience size | 22,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 14% |
The strongest cross-interests of the Marcus Thuram audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Serie B | Sports | 72.69× | ||
| 02 | Kicker | Sports | 69.40× | ||
| 03 | DFB-Pokal | Sports | 57.76× | ||
| 04 | Eintracht Frankfurt | Sports | 48.12× | ||
| 05 | RB Leipzig | Sports | 35.04× | ||
| 06 | FA Cup | Sports | 31.67× | ||
| 07 | Bolton Wanderers F.C. | Sports | 31.14× | ||
| 08 | Eredivisie | Sports | 29.98× | ||
| 09 | 2. Bundesliga | Sports | 26.40× | ||
| 10 | VfL Wolfsburg | Sports | 24.17× | ||
| 11 | Sheffield Wednesday F.C. | Sports | 21.40× | ||
| 12 | Borussia Mönchengladbach | Sports | 20.00× | ||
| 13 | Sheffield United F.C. | Sports | 13.41× | ||
| 14 | Frankfurt | Travel & Leisure | 13.16× | ||
| 15 | Danish Superliga | Sports | 12.33× | ||
| 16 | Allsvenskan | Sports | 6.19× | ||
| 17 | Malmö FF | Sports | 5.23× | ||
| 18 | FC Bayern Munich | Sports | 4.51× | ||
| 19 | IFK Göteborg | Sports | 3.21× | ||
| 20 | Circle K | Shopping | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.41× | |
| Social Media Usage | JOY | 1.35× | |
| Risk Appetite | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.62× | |
| Pet Ownership | JOY | 0.71× | |
| Convenience Orientation | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Marcus Thuram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.