Rascasse Audience Intelligence

Allrecipes.com Audience Demographics in United States

Allrecipes.com has an estimated audience of 311K people in United States.

#1561among websites & media in United States
#2489in Food & Beverages

The average Allrecipes.com fan in United States is 45.1 years old, more female, and lives primarily in California.

Most fans live in California, Florida, Texas.

Top affinities include Microwave oven, Hypermarket, Pastry, with strongest over-indexing on Microwave oven (4.25× the country average).

Demographically, the Allrecipes.com audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Allrecipes.com fan in United States is more female, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Microwave oven.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
311K
in United States
Gender
69.5%♀
30.5% male
Age
45.1
average years
Country rank
#47617
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Allrecipes.com

69.5% are female, 30.5% are male, average age 45.1.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Allrecipes.com audience in United States
MetricValue
Female69.5%
Male30.5%
Average age45.1
Estimated audience size311K
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Allrecipes.com audience in United States
Age bracketShare%
16-2411%
25-3415%
35-4418%
45-5423%
55+34%
Fig. 04

Worldwide distribution

53.3%

of the worldwide Allrecipes.com audience comes from United States.

Worldwide audience distribution share by country for Allrecipes.com
CountryShare
United States53.3%
Canada5.2%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Allrecipes.com fans by region: top regions in United States
#RegionReachAffinity×
01Montana~2K1.75×
02Wisconsin~8K1.52×
03Idaho~3K1.52×
04Iowa~4K1.48×
05South Dakota~1K1.46×
06Missouri~8K1.34×
07Kansas~4K1.33×
08Michigan~10K1.29×
09Wyoming<1K1.29×
10Minnesota~7K1.28×
11Maine~2K1.28×
12North Dakota<1K1.25×
13New Hampshire~1K1.22×
14Indiana~8K1.19×
15Oregon~5K1.17×
16Nebraska~2K1.17×
17Oklahoma~4K1.11×
18Ohio~10K1.09×
19Delaware~1K1.09×
20West Virginia~2K1.08×
21Arkansas~3K1.07×
22Vermont<1K1.07×
23Washington~8K1.05×
24Pennsylvania~10K1.02×
25Alaska<1K1.02×
26Utah~3K0.96×
27Tennessee~6K0.95×
28Arizona~7K0.94×
29South Carolina~5K0.93×
30Colorado~5K0.90×
31Kentucky~4K0.89×
32Alabama~4K0.86×
33Mississippi~2K0.84×
34Rhode Island<1K0.84×
35North Carolina~9K0.83×
36New Mexico~2K0.83×
37Illinois~10K0.81×
38Louisiana~3K0.81×
39Connecticut~3K0.81×
40Virginia~6K0.78×
41Florida~10K0.71×
42Massachusetts~5K0.69×
43Hawaii<1K0.69×
44Georgia~7K0.66×
45Maryland~4K0.65×
46Nevada~2K0.64×
47New Jersey~5K0.61×
48Texas~10K0.59×
49New York~10K0.57×
50California~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Allrecipes.com, United States
0.47×1.00×1.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Allrecipes.com audience vs. the country average
#·InterestCategoryAffinity×
01Microwave ovenHome & Garden4.25×
02HypermarketShopping3.49×
03PastryFood & Beverages2.53×
04Discount storesShopping2.46×
05CookbookFood & Beverages2.37×
06Pizza HutFood & Beverages2.34×
07SupermarketShopping2.31×
08BreakfastFood & Beverages2.13×
09Organic foodFood & Beverages2.07×
10Planet FitnessSports2.03×
11LunchFood & Beverages1.97×
12DinnerFood & Beverages1.94×
13Trader Joe'sShopping1.91×
14SubwayFood & Beverages1.89×
15KrogerFood & Beverages1.89×
16TMZInternet & Social Media1.87×
17GrillingFood & Beverages1.77×
18MSNNews1.62×
19PinterestInternet & Social Media1.59×
20RecipesFood & Beverages1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Allrecipes.com audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Allrecipes.com audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.76×
Convenience OrientationPREMIUM1.70×
Family OrientationCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Allrecipes.com audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
Early Adopter MentalityPOWER0.92×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Allrecipes.com over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/allrecipescom-150161” · Methodology