Amateur Audience in United States
Amateur has an estimated audience of 398,868 people in United States. 29.1% are female, 70.9% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Israeli cuisine, WAOW, Jumia, Bruklinas, Bulacan.
The average Amateur fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israeli cuisine, WAOW, Jumia, with strongest over-indexing on Israeli cuisine (2.23× the country average). Demographically, the Amateur audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Amateur fans
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 37.2 |
| Estimated audience size | 398,868 |
Audience persona
The typical Amateur fan in United States is more male, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Israeli cuisine.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 48,125 | 1.1× |
| Texas | 32,437 | 0.95× |
| Florida | 28,479 | 1.05× |
| New York | 22,856 | 1.03× |
| Illinois | 14,226 | 1.07× |
| Virginia | 14,213 | 1.46× |
| Pennsylvania | 14,067 | 1.05× |
| Ohio | 13,335 | 1.09× |
| Georgia | 12,703 | 1.03× |
| North Carolina | 12,613 | 1.05× |
| Michigan | 10,966 | 1.05× |
| New Jersey | 9,618 | 0.95× |
| Indiana | 9,516 | 1.31× |
| Washington | 8,755 | 1.09× |
| Tennessee | 8,111 | 1.01× |
| Arizona | 7,740 | 0.95× |
| Missouri | 7,168 | 1.11× |
| Massachusetts | 7,040 | 0.9× |
| Maryland | 6,521 | 0.95× |
| Alabama | 6,129 | 1.1× |
| Colorado | 5,930 | 0.94× |
| South Carolina | 5,912 | 0.99× |
| Wisconsin | 5,633 | 0.94× |
| Minnesota | 5,562 | 0.97× |
| Louisiana | 5,490 | 1.07× |
| Kentucky | 5,451 | 1.09× |
| Oregon | 5,174 | 1.13× |
| Oklahoma | 5,016 | 1.13× |
| Iowa | 3,829 | 1.17× |
| Nevada | 3,614 | 0.94× |
| Connecticut | 3,530 | 0.88× |
| Arkansas | 3,346 | 1.02× |
| Mississippi | 3,292 | 1× |
| Kansas | 3,206 | 1.02× |
| Utah | 3,086 | 0.86× |
| Nebraska | 2,047 | 1.02× |
| West Virginia | 1,973 | 1.06× |
| New Mexico | 1,916 | 0.96× |
| Idaho | 1,891 | 0.95× |
| Hawaii | 1,574 | 0.92× |
| New Hampshire | 1,483 | 0.94× |
| Montana | 1,375 | 1.24× |
| Maine | 1,347 | 0.94× |
| Washington, District of Columbia | 1,096 | 0.91× |
| Rhode Island | 941 | 0.74× |
| South Dakota | 853 | 0.93× |
| Delaware | 853 | 0.78× |
| North Dakota | 711 | 0.87× |
| Alaska | 661 | 0.77× |
| Vermont | 542 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israeli cuisine | 2.23× | Food & Beverages |
| WAOW | 2.48× | Movies & TV |
| Jumia | 1.92× | Fashion & Accessoires |
| Bruklinas | 1.59× | Travel & Leisure |
| Bulacan | 1.57× | Travel & Leisure |
| John Key | 2.01× | Politics & Society |
| Michael Jr. Comedy | 2.23× | Movies & TV |
| Monroe Carell Jr. Children's Hospital at Vanderbilt | 1.52× | Travel & Leisure |
| John James Audubon | 1.56× | Literature |
| WFLA News Channel 8 | 1.68× | Movies & TV |
| Michael Jr. Comedy | 2.02× | Movies & TV |
| Nonito Donaire | 1.54× | Sports |
| Nonito Donaire | 1.52× | Sports |
| JC | 2.29× | |
| Jumbo (band) | 2× | Music & Radio |
| Pipe Bueno | 1.53× | Music & Radio |
| Echorouk | 1.7× | News |
| Argenteuil | 1.81× | Travel & Leisure |
| Bula, Camarines Sur | 2.13× | Travel & Leisure |
| Las Terrenas | 1.6× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.24 |
| Individualism | JOY | 1.16 |
| Early Adopter Mentality | POWER | 1.13 |
| Sports Activity | POWER | 1.12 |
| Career Orientation | POWER | 1.12 |
| Risk Appetite | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 23.6% |
| United States | 17.0% |
| Germany | 11.9% |
See Amateur audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Amateur have in United States?
Amateur has an estimated audience of 398,868 people in United States, concentrated in California and Texas.
What is the gender split and age of Amateur fans?
29.1% of Amateur fans are female, 70.9% are male, with an average age of 37.2 years.
Which brands do Amateur fans like most?
Amateur fans show strongest brand affinity for Israeli cuisine (2.23×), WAOW (2.48×), and Jumia (1.92×) over the country average.
Where do Amateur fans live in United States?
Amateur fans in United States are most concentrated in California (reach 48,125), Texas (reach 32,437), and Florida (reach 28,479). These three regions account for the largest share of the active audience.
What other brands do Amateur fans also like?
Beyond Amateur itself, the audience over-indexes on WAOW (2.48×), Jumia (1.92×), Bruklinas (1.59×), and Bulacan (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Amateur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.