Americana, São Paulo Audience in United States

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Americana, São Paulo has an estimated audience of 2,573,658 people in United States. 48.4% are female, 51.6% are male, average age 42.3. Top regions: California, Iowa, New York. Top brand affinities: Enfamil, Diane Sawyer, WAOW, Jbc, William F. Buckley, Jr..

The average Americana, São Paulo fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Iowa, New York. Top brand affinities include Enfamil, Diane Sawyer, WAOW, with strongest over-indexing on Enfamil (1.55× the country average). Demographically, the Americana, São Paulo audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Americana, São Paulo fans

Demographic split for Americana, São Paulo audience in United States
MetricValue
Female48.4%
Male51.6%
Average age42.3
Estimated audience size2,573,658

Audience persona

The typical Americana, São Paulo fan in United States is balanced, around 42.3 years old, with strong Tradition tendencies and a notable affinity for Enfamil.

Top regions in United States

Top regions ranked by reach for Americana, São Paulo in United States
RegionReachAffinity
California645,3272.28×
Iowa162,3557.66×
New York151,9551.06×
Texas134,1630.61×
Florida104,3250.6×
New Jersey77,1011.18×
Oregon66,3192.25×
Pennsylvania65,5240.76×
North Carolina62,9240.81×
Illinois61,4470.72×
Nevada60,5832.43×
Ohio55,2030.7×
Georgia51,7600.65×
Washington50,5570.98×
Michigan47,3370.7×
Virginia46,0900.74×
Tennessee44,3090.86×
Indiana42,8880.91×
Arizona39,5280.75×
Massachusetts39,0900.77×
Maryland34,9210.79×
Kentucky32,8991.02×
Missouri30,3510.73×
Colorado29,7890.73×
Minnesota28,5910.78×
Wisconsin25,8730.67×
Alabama24,5940.68×
South Carolina23,0830.6×
Connecticut21,5120.83×
Oklahoma20,5640.72×
Louisiana20,2070.61×
Maine19,4922.11×
Utah16,7140.73×
Idaho16,5141.28×
Arkansas14,2900.67×
Kansas13,4500.66×
Nebraska12,8571×
Mississippi11,3560.54×
West Virginia8,9640.75×
New Hampshire7,8050.77×
Washington, District of Columbia7,6950.99×
New Mexico7,6030.59×
Hawaii6,6450.6×
Montana6,5340.92×
Rhode Island5,5350.68×
Delaware4,3910.62×
South Dakota3,7800.64×
Vermont3,5950.8×
Alaska3,5140.64×
North Dakota2,9210.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Americana, São Paulo audience
BrandAffinityCategory
Enfamil1.55×Kids & Family
Diane Sawyer1.54×Movies & TV
WAOW1.74×Movies & TV
Jbc2.76×Kids & Family
William F. Buckley, Jr.1.73×
Gauri Khan1.52×Movies & TV
Ivana (singer)1.64×
Astellas Pharma1.51×Health
Apostrophe1.5×Literature
Abstract algebra1.69×
İznik1.82×Travel & Leisure
The Joseph Smith Papers1.9×Literature
JBM2.3×Music & Radio
Jc caylen1.86×Internet & Social Media
Fally Ipupa1.51×Music & Radio
Tabriz2.07×Travel & Leisure
Puja (Buddhism)1.78×Politics & Society
Jamnalal Bajaj Institute of Management Studies1.58×Business & Career
Echorouk1.86×News
Universal suffrage1.69×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Americana, São Paulo audience
TraitClusterScore
TraditionCONSERVATISM1.56
Community OrientationOPEN1.33
IndividualismJOY1.24
SpiritualityBALANCE1.18
DIY MentalityTHRILL1.15
Need for SecurityCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Americana, São Paulo
CountryShare
United States75.2%
Brazil16.6%
Mexico4.2%

See Americana, São Paulo audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Americana, São Paulo have in United States?

Americana, São Paulo has an estimated audience of 2,573,658 people in United States, concentrated in California and Iowa.

What is the gender split and age of Americana, São Paulo fans?

48.4% of Americana, São Paulo fans are female, 51.6% are male, with an average age of 42.3 years.

Which brands do Americana, São Paulo fans like most?

Americana, São Paulo fans show strongest brand affinity for Enfamil (1.55×), Diane Sawyer (1.54×), and WAOW (1.74×) over the country average.

Where do Americana, São Paulo fans live in United States?

Americana, São Paulo fans in United States are most concentrated in California (reach 645,327), Iowa (reach 162,355), and New York (reach 151,955). These three regions account for the largest share of the active audience.

What other brands do Americana, São Paulo fans also like?

Beyond Americana, São Paulo itself, the audience over-indexes on Diane Sawyer (1.54×), WAOW (1.74×), Jbc (2.76×), and William F. Buckley, Jr. (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Americana, São Paulo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.