ARB (band) Audience in United States
ARB (band) has an estimated audience of 436,156 people in United States. 92.0% are female, 8.0% are male, average age 35.8. Top brand affinities: Saving, Pillow, Soldering iron, English literature, Paul Dano.
Top brand affinities include Saving, Pillow, Soldering iron, with strongest over-indexing on Saving (3.28× the country average). Demographically, the ARB (band) audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
Category: Music & Radio · Type: Person
Demographics of ARB (band) fans
| Metric | Value |
|---|---|
| Female | 92.0% |
| Male | 8.0% |
| Average age | 35.8 |
| Estimated audience size | 436,156 |
Audience persona
The typical ARB (band) fan in United States is more female, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Saving.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 3.28× | Business & Career |
| Pillow | 1.92× | Home & Garden |
| Soldering iron | 1.54× | Home & Garden |
| English literature | 2.07× | Literature |
| Paul Dano | 1.53× | Movies & TV |
| Gaelic football | 1.58× | Sports |
| Jorja Fox | 3.26× | Movies & TV |
| International University of Business Agriculture and Technology | 2.03× | Business & Career |
| Cadbury World | 1.7× | Travel & Leisure |
| Gary Clark, Jr. | 1.69× | Music & Radio |
| Artillery | 1.7× | Music & Radio |
| Shannon Leto | 2.92× | Movies & TV |
| Ipoh | 1.61× | Travel & Leisure |
| IPL Cricket | 1.64× | Sports |
| William F. Buckley, Jr. | 1.81× | |
| Buddy Brown | 1.81× | Music & Radio |
| Gulf Air | 2× | Travel & Leisure |
| Cadaqués | 2.72× | Travel & Leisure |
| Elizabeth Hoyt | 3.33× | Literature |
| Assassin's Creed: Lineage | 2.07× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.21 |
| DIY Mentality | THRILL | 1.75 |
| Luxury Orientation | PREMIUM | 1.66 |
| Price Sensitivity | PREMIUM | 1.61 |
| Family Orientation | CONSERVATISM | 1.52 |
| Creativity | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Japan | 24.1% |
| United Kingdom | 10.6% |
See ARB (band) audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for ARB (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.