BBC News Audience in United States
BBC News has an estimated audience of 1,361,967 people in United States. 52.9% are female, 47.1% are male, average age 40.0. Top regions: California, New York, Florida.
The average BBC News fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Demographically, the BBC News audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Category: Movies & TV · Type: TV Channel · Subtype: Newspaper
Demographics of BBC News fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 40.0 |
| Estimated audience size | 1,361,967 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 163,608 | 1.09× |
| New York | 95,430 | 1.25× |
| Florida | 93,040 | 1.01× |
| Texas | 86,375 | 0.74× |
| Illinois | 42,963 | 0.95× |
| Virginia | 42,566 | 1.28× |
| Pennsylvania | 42,112 | 0.92× |
| Washington | 42,026 | 1.54× |
| Massachusetts | 39,521 | 1.47× |
| North Carolina | 38,855 | 0.95× |
| New Jersey | 35,593 | 1.03× |
| Michigan | 32,137 | 0.9× |
| Ohio | 31,646 | 0.75× |
| Georgia | 31,517 | 0.75× |
| Maryland | 30,695 | 1.31× |
| Colorado | 27,959 | 1.3× |
| Minnesota | 25,869 | 1.33× |
| Arizona | 23,953 | 0.86× |
| Oregon | 23,901 | 1.53× |
| Wisconsin | 21,389 | 1.04× |
| Tennessee | 20,427 | 0.75× |
| Indiana | 17,285 | 0.69× |
| Missouri | 16,740 | 0.76× |
| Connecticut | 16,040 | 1.17× |
| South Carolina | 14,735 | 0.72× |
| Kentucky | 11,772 | 0.69× |
| Nevada | 11,422 | 0.87× |
| Utah | 10,499 | 0.86× |
| Louisiana | 9,611 | 0.55× |
| Alabama | 9,400 | 0.49× |
| Iowa | 9,092 | 0.81× |
| Washington, District of Columbia | 8,527 | 2.08× |
| Maine | 8,450 | 1.73× |
| Kansas | 8,105 | 0.76× |
| Oklahoma | 7,553 | 0.5× |
| New Mexico | 7,526 | 1.1× |
| New Hampshire | 7,480 | 1.39× |
| Hawaii | 7,026 | 1.2× |
| Idaho | 6,403 | 0.94× |
| Arkansas | 6,104 | 0.54× |
| Montana | 4,776 | 1.26× |
| Alaska | 4,703 | 1.61× |
| Vermont | 4,659 | 1.95× |
| Rhode Island | 4,447 | 1.03× |
| Nebraska | 4,443 | 0.65× |
| Mississippi | 4,153 | 0.37× |
| West Virginia | 3,985 | 0.63× |
| Delaware | 2,887 | 0.77× |
| South Dakota | 1,917 | 0.61× |
| Wyoming | 1,775 | 0.88× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.56 |
| Early Adopter Mentality | POWER | 1.38 |
| Convenience Orientation | PREMIUM | 1.32 |
| Individualism | JOY | 1.3 |
| Quality Awareness | PREMIUM | 1.27 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 50.8% |
| United States | 5.9% |
| India | 3.1% |
See BBC News audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for BBC News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.