Boise metropolitan area Audience in United States

Boise metropolitan area logo

Boise metropolitan area has an estimated audience of 590,357 people in United States. 59.8% are female, 40.2% are male, average age 40.1. Top regions: Idaho, California, Washington. Top brand affinities: Sailor, JBS USA, Bruklinas, Chicago Stock Exchange, Jbc.

The average Boise metropolitan area fan in United States is 40.1 years old, more female, and lives primarily in Idaho. The audience is concentrated in Idaho, California, Washington. Top brand affinities include Sailor, JBS USA, Bruklinas, with strongest over-indexing on Sailor (1.68× the country average). Demographically, the Boise metropolitan area audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 49 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Boise metropolitan area fans

Demographic split for Boise metropolitan area audience in United States
MetricValue
Female59.8%
Male40.2%
Average age40.1
Estimated audience size590,357

Audience persona

The typical Boise metropolitan area fan in United States is more female, around 40.1 years old, with strong Sports Activity tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for Boise metropolitan area in United States
RegionReachAffinity
Idaho43,11714.56×
California18,6040.29×
Washington8,7400.74×
Texas8,0970.16×
New York7,5180.23×
Oregon5,9270.88×
Utah5,6731.07×
Florida4,6890.12×
Mississippi4,0400.83×
Arizona3,6280.3×
Louisiana3,5920.47×
Arkansas3,5890.74×
Oklahoma3,5100.54×
Kentucky3,4540.47×
Illinois3,3880.17×
Alabama3,3440.41×
West Virginia3,3351.21×
Alaska3,3282.64×
Colorado3,2430.35×
Tennessee3,1850.27×
South Carolina3,1630.36×
Nevada3,1130.55×
Indiana3,0810.29×
Kansas3,0810.66×
Virginia3,0350.21×
Missouri2,9840.31×
Hawaii2,9421.16×
Iowa2,9240.6×
Massachusetts2,9150.25×
Montana2,9011.77×
North Carolina2,8650.16×
South Dakota2,8642.1×
Ohio2,8540.16×
Georgia2,8420.16×
Michigan2,8410.18×
Wisconsin2,8260.32×
New Jersey2,7970.19×
North Dakota2,7882.3×
New Hampshire2,7481.18×
Pennsylvania2,7090.14×
Wyoming2,6983.08×
Nebraska2,6910.91×
Connecticut2,6870.45×
New Mexico2,6770.9×
Rhode Island2,6541.41×
Maine2,6521.25×
Maryland2,5880.25×
Minnesota2,5250.3×
Washington, District of Columbia1,7160.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boise metropolitan area audience
BrandAffinityCategory
Sailor1.68×Travel & Leisure
JBS USA2.06×Food & Beverages
Bruklinas1.76×Travel & Leisure
Chicago Stock Exchange2.02×Business & Career
Jbc1.63×Kids & Family
Iyengar1.69×Literature
Bus Éireann2.35×Cars & Mobility
The Toucher and Rich Show2.81×
JCLU Forever1.87×Fashion & Accessoires
Café Magazine1.63×Internet & Social Media
Massage Practice Builder1.59×Health
Jbeil District1.84×
Frank Pallone1.86×Politics & Society
JBK Horse Shows1.88×
Leeds College of Building2.17×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boise metropolitan area audience
TraitClusterScore
Sports ActivityPOWER1.2
DIY MentalityTHRILL1.07
TraditionCONSERVATISM1.07
IndividualismJOY0.98
Risk AppetiteTHRILL0.98
Community OrientationOPEN0.97

Worldwide distribution

Worldwide audience distribution share by country for Boise metropolitan area
CountryShare
United States99.9%
Germany0.0%
Italy0.0%

See Boise metropolitan area audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Boise metropolitan area have in United States?

Boise metropolitan area has an estimated audience of 590,357 people in United States, concentrated in Idaho and California.

What is the gender split and age of Boise metropolitan area fans?

59.8% of Boise metropolitan area fans are female, 40.2% are male, with an average age of 40.1 years.

Which brands do Boise metropolitan area fans like most?

Boise metropolitan area fans show strongest brand affinity for Sailor (1.68×), JBS USA (2.06×), and Bruklinas (1.76×) over the country average.

Where do Boise metropolitan area fans live in United States?

Boise metropolitan area fans in United States are most concentrated in Idaho (reach 43,117), California (reach 18,604), and Washington (reach 8,740). These three regions account for the largest share of the active audience.

What other brands do Boise metropolitan area fans also like?

Beyond Boise metropolitan area itself, the audience over-indexes on JBS USA (2.06×), Bruklinas (1.76×), Chicago Stock Exchange (2.02×), and Jbc (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boise metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.