Rascasse Audience Intelligence

Buffalo (footwear) Target Market in United States

A data profile of the people who buy, follow and care about Buffalo (footwear) in United States — modelled from more than twelve digital signal sources. Buffalo (footwear) has an estimated audience of 4,096,496 people in United States.

#9among Footwear in United States#808among Brand in United States#384in Fashion & Accessoires

The average Buffalo (footwear) fan in United States is 36.2 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Demographically, the Buffalo (footwear) audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buffalo (footwear) profile in United States.

Audience size
4.1M
in United States
Gender
49.1%♀
50.9% male
Age
36.2
average years
Country rank
#7900
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Buffalo (footwear)

49.1% are female, 50.9% are male, average age 36.2.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Buffalo (footwear) audience in United States
MetricValue
Female49.1%
Male50.9%
Average age36.2
Estimated audience size4,096,496
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Buffalo (footwear) audience in United States
Age bracketShare%
16-1933%
20-2916%
30-3915%
40-4917%
50+19%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Buffalo (footwear) audience comes from United States.

Worldwide audience distribution share by country for Buffalo (footwear)
CountryShare
United States30.6%
India12.3%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buffalo (footwear) audience in United States is strongest.

Fig. 05

Top regions by affinity

Buffalo (footwear) customers by region in United States
#RegionReachAffinity×
01Wyoming~40K6.68×
02Minnesota~200K2.67×
03South Dakota~20K1.99×
04New York~400K1.96×
05Montana~20K1.51×
06North Dakota~10K1.51×
07Missouri~90K1.34×
08Oklahoma~50K1.06×
09West Virginia~20K1.06×
10Kansas~30K1.05×
11Georgia~100K0.97×
12Colorado~60K0.96×
13Texas~300K0.93×
14Iowa~30K0.92×
15South Carolina~50K0.88×
16Nebraska~20K0.87×
17Utah~30K0.85×
18Idaho~20K0.84×
19New Mexico~20K0.82×
20Indiana~60K0.80×
21New Jersey~80K0.79×
22Massachusetts~60K0.79×
23Kentucky~40K0.79×
24Ohio~100K0.78×
25Pennsylvania~100K0.77×
26Illinois~100K0.76×
27Virginia~70K0.75×
28Wisconsin~50K0.75×
29North Carolina~90K0.73×
30Michigan~80K0.73×
31New Hampshire~10K0.73×
32Arkansas~20K0.72×
33Arizona~60K0.71×
34Louisiana~40K0.70×
35Oregon~30K0.70×
36Connecticut~30K0.70×
37Maine~10K0.69×
38Washington~60K0.68×
39Nevada~30K0.68×
40Alaska~6K0.67×
41Maryland~50K0.66×
42Tennessee~50K0.65×
43California~300K0.64×
44Delaware~7K0.63×
45Alabama~40K0.61×
46Washington, District of Columbia~7K0.61×
47Mississippi~20K0.60×
48Rhode Island~8K0.60×
49Florida~200K0.59×
50Hawaii~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Buffalo (footwear), United States
0.55×1.00×6.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buffalo (footwear) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buffalo (footwear) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.79×
Family OrientationCONSERVATISM0.79×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buffalo (footwear) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
SustainabilityBALANCE0.62×
Career OrientationPOWER0.65×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Buffalo (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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