Rascasse Audience Intelligence

Buffalo (footwear) Target Market in Germany

A data profile of the people who buy, follow and care about Buffalo (footwear) in Germany — modelled from more than twelve digital signal sources. Buffalo (footwear) has an estimated audience of 673,767 people in Germany.

#13among Footwear in Germany#1195among Brand in Germany#462in Fashion & Accessoires

The average Buffalo (footwear) fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Travel Adventures, Outdoor Photographer, Landscape photography, with strongest over-indexing on Travel Adventures (1.89× the country average).

Demographically, the Buffalo (footwear) audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as DIY Mentality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Buffalo (footwear) fan in Germany is balanced, around 38.5 years old, with strong DIY Mentality tendencies and a notable affinity for Travel Adventures.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buffalo (footwear) profile in Germany.

Audience size
674K
in Germany
Gender
50.5%♀
49.5% male
Age
38.5
average years
Country rank
#9132
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Buffalo (footwear)

50.5% are female, 49.5% are male, average age 38.5.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Buffalo (footwear) audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age38.5
Estimated audience size673,767
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Buffalo (footwear) audience in Germany
Age bracketShare%
16-1925%
20-2916%
30-3918%
40-4921%
50+19%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Buffalo (footwear) audience comes from Germany.

Worldwide audience distribution share by country for Buffalo (footwear)
CountryShare
United States30.6%
India12.3%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buffalo (footwear) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Buffalo (footwear) customers by region in Germany
#RegionReachAffinity×
01Berlin~40K1.27×
02Hessen~70K1.25×
03Bayern~100K1.11×
04Nordrhein-Westfalen~200K1.10×
05Hamburg~20K1.08×
06Rheinland-Pfalz~40K1.04×
07Niedersachsen~70K1.02×
08Saarland~9K1.01×
09Baden-Württemberg~90K1.00×
10Schleswig-Holstein~20K0.96×
11Bremen~6K0.96×
12Brandenburg~20K0.91×
13Sachsen-Anhalt~20K0.85×
14Mecklenburg-Vorpommern~10K0.85×
15Thüringen~10K0.84×
16Sachsen~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Buffalo (footwear), Germany
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buffalo (footwear) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buffalo (footwear) audience
#·InterestCategoryAffinity×
01Outdoor PhotographerArts & Culture2.33×
02Summer vacationTravel & Leisure2.10×
03Fashion showFashion & Accessoires1.95×
04Wildlife photographyTechnology & Electronics1.91×
05Travel AdventuresTravel & Leisure1.89×
06Landscape photographyTechnology & Electronics1.87×
07Street photographyTechnology & Electronics1.83×
08Travel websiteTravel & Leisure1.74×
09MarriageKids & Family1.70×
10Winter sportSports1.69×
11Bodybuilding & FitnessSports1.68×
12Travel photographyTechnology & Electronics1.67×
13Fine-art photographyTechnology & Electronics1.67×
14Ski resortTravel & Leisure1.65×
15PhotographerTechnology & Electronics1.62×
16Nature photographyTechnology & Electronics1.61×
17Designer clothingFashion & Accessoires1.60×
18Extreme sportSports1.58×
19Art exhibitionArts & Culture1.57×
20SnowboardSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buffalo (footwear) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buffalo (footwear) audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.14×
TravellingTHRILL1.11×
CreativityOPEN1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buffalo (footwear) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
Quality AwarenessPREMIUM0.80×
Urban LifestyleOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Buffalo (footwear)'s target market in Germany?

Buffalo (footwear)'s target market in Germany covers an estimated 673,767 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Buffalo (footwear) customers?

50.5% of the Buffalo (footwear) audience are female, 49.5% are male, with an average age of 38.5 years.

03

Which brands do Buffalo (footwear) fans like most?

Buffalo (footwear) fans show strongest brand affinity for Travel Adventures (1.89×), Outdoor Photographer (2.33×), and Landscape photography (1.87×) over the country average.

04

Where do Buffalo (footwear) fans live in Germany?

Buffalo (footwear) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Buffalo (footwear) fans also like?

Beyond Buffalo (footwear) itself, the audience over-indexes on Outdoor Photographer (2.33×), Landscape photography (1.87×), Winter sport (1.69×), and Nature photography (1.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in Germany

See Buffalo (footwear) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Buffalo (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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