CalSTRS Audience in United States
CalSTRS has an estimated audience of 340,903 people in United States. 68.6% are female, 31.4% are male, average age 48.7. Top regions: California, New York, Texas. Top brand affinities: WFTS-TV, Necktie, Public speaking, Jack White, Overboard (film).
The average CalSTRS fan in United States is 48.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include WFTS-TV, Necktie, Public speaking, with strongest over-indexing on WFTS-TV (5.36× the country average). Demographically, the CalSTRS audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Family Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: NGO / Political Party
Demographics of CalSTRS fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 48.7 |
| Estimated audience size | 340,903 |
Audience persona
The typical CalSTRS fan in United States is more female, around 48.7 years old, with strong Family Orientation tendencies and a notable affinity for WFTS-TV.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 255,677 | 18.61× |
| New York | 19,097 | 1× |
| Texas | 16,926 | 0.58× |
| Washington | 9,882 | 1.45× |
| Arizona | 9,145 | 1.31× |
| Oregon | 8,817 | 2.26× |
| Florida | 8,760 | 0.38× |
| Nevada | 7,553 | 2.29× |
| Illinois | 5,284 | 0.47× |
| Colorado | 5,090 | 0.95× |
| Virginia | 4,729 | 0.57× |
| North Carolina | 4,420 | 0.43× |
| Idaho | 4,235 | 2.48× |
| Massachusetts | 4,207 | 0.63× |
| Tennessee | 4,188 | 0.61× |
| Georgia | 4,175 | 0.4× |
| New Jersey | 3,482 | 0.4× |
| Utah | 3,267 | 1.07× |
| Pennsylvania | 3,217 | 0.28× |
| Ohio | 3,005 | 0.29× |
| Maryland | 2,518 | 0.43× |
| Hawaii | 2,230 | 1.52× |
| Michigan | 2,229 | 0.25× |
| Missouri | 2,042 | 0.37× |
| South Carolina | 1,952 | 0.38× |
| Connecticut | 1,730 | 0.51× |
| Oklahoma | 1,695 | 0.45× |
| Minnesota | 1,693 | 0.35× |
| Wisconsin | 1,554 | 0.3× |
| Indiana | 1,509 | 0.24× |
| Washington, District of Columbia | 1,370 | 1.34× |
| New Mexico | 1,239 | 0.72× |
| Kentucky | 1,205 | 0.28× |
| Kansas | 1,199 | 0.45× |
| Montana | 1,148 | 1.21× |
| Louisiana | 1,108 | 0.25× |
| Alabama | 1,077 | 0.23× |
| Iowa | 1,020 | 0.36× |
| Arkansas | 963 | 0.34× |
| Nebraska | 596 | 0.35× |
| New Hampshire | 516 | 0.38× |
| Maine | 498 | 0.41× |
| Mississippi | 461 | 0.16× |
| Rhode Island | 374 | 0.34× |
| West Virginia | 358 | 0.23× |
| South Dakota | 346 | 0.44× |
| Wyoming | 344 | 0.68× |
| Alaska | 335 | 0.46× |
| Vermont | 315 | 0.53× |
| North Dakota | 262 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WFTS-TV | 5.36× | Movies & TV |
| Necktie | 3.35× | Fashion & Accessoires |
| Public speaking | 1.59× | Politics & Society |
| Jack White | 1.72× | Movies & TV |
| Overboard (film) | 1.52× | Movies & TV |
| Cacique | 1.68× | Food & Beverages |
| Príncipe | 1.54× | Travel & Leisure |
| Cachorros | 1.65× | Pets & Animals |
| IPL Cricket | 2.47× | Sports |
| WFTV Channel 9 | 5.45× | Movies & TV |
| Shelby Foote | 1.55× | Literature |
| Assisi | 1.92× | Travel & Leisure |
| Goldberg Variations | 3.76× | Music & Radio |
| Carnivàle | 1.72× | Movies & TV |
| Indiana University School of Medicine | 1.58× | Business & Career |
| John Gray (U.S. author) | 2.45× | Literature |
| Cachaça | 1.68× | Food & Beverages |
| Canino | 1.93× | Travel & Leisure |
| Jura Mountains | 2.11× | Travel & Leisure |
| Ext JS | 1.93× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.56 |
| Mindfulness | BALANCE | 1.46 |
| Travelling | THRILL | 1.23 |
| Tradition | CONSERVATISM | 1.21 |
| Urban Lifestyle | OPEN | 1.2 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.4% |
| Germany | 0.5% |
| Italy | 0.2% |
See CalSTRS audiences in other countries
More Business & Career audiences in United States
- Department of Motor Vehicles (20,323,665)
- SSA (17,557,089)
- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
Frequently asked questions
How many fans does CalSTRS have in United States?
CalSTRS has an estimated audience of 340,903 people in United States, concentrated in California and New York.
What is the gender split and age of CalSTRS fans?
68.6% of CalSTRS fans are female, 31.4% are male, with an average age of 48.7 years.
Which brands do CalSTRS fans like most?
CalSTRS fans show strongest brand affinity for WFTS-TV (5.36×), Necktie (3.35×), and Public speaking (1.59×) over the country average.
Where do CalSTRS fans live in United States?
CalSTRS fans in United States are most concentrated in California (reach 255,677), New York (reach 19,097), and Texas (reach 16,926). These three regions account for the largest share of the active audience.
What other brands do CalSTRS fans also like?
Beyond CalSTRS itself, the audience over-indexes on Necktie (3.35×), Public speaking (1.59×), Jack White (1.72×), and Overboard (film) (1.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for CalSTRS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.