Chang'e Audience in United States
Chang'e has an estimated audience of 4,715,934 people in United States. 67.3% are female, 32.7% are male, average age 38.4. Top brand affinities: Cachorros, Parma, Tequila Cazadores, Cuautitlán Izcalli, Canino.
Top brand affinities include Cachorros, Parma, Tequila Cazadores, with strongest over-indexing on Cachorros (1.72× the country average). Demographically, the Chang'e audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Chang'e fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 38.4 |
| Estimated audience size | 4,715,934 |
Audience persona
The typical Chang'e fan in United States is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Cachorros.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cachorros | 1.72× | Pets & Animals |
| Parma | 1.53× | Travel & Leisure |
| Tequila Cazadores | 1.54× | Food & Beverages |
| Cuautitlán Izcalli | 2.39× | Travel & Leisure |
| Canino | 1.69× | Travel & Leisure |
| Jbc | 1.9× | Kids & Family |
| Goldberg Variations | 1.63× | Music & Radio |
| İzlesene.com | 5.25× | Business & Career |
| Dona Ivone Lara | 1.8× | Music & Radio |
| Mãe-de-santo | 1.56× | |
| JT Bioscoop | 2.58× | |
| JBTALKS | 1.55× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.46 |
| Community Orientation | OPEN | 1.2 |
| Family Orientation | CONSERVATISM | 1.18 |
| Career Orientation | POWER | 1.14 |
| Tradition | CONSERVATISM | 1.13 |
| Healthy Lifestyle | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 9.1% |
| Taiwan | 7.6% |
See Chang'e audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chang'e. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.