Chattanooga, Tennessee Audience in United States

Chattanooga, Tennessee logo

Chattanooga, Tennessee has an estimated audience of 1,939,472 people in United States. 55.5% are female, 44.5% are male, average age 41.4. Top regions: Tennessee, Georgia, Florida. Top brand affinities: Mackenzie Foy, Gauri Khan, Cockpit, Nick Jr. (Australia), Israeli cuisine.

The average Chattanooga, Tennessee fan in United States is 41.4 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Georgia, Florida. Top brand affinities include Mackenzie Foy, Gauri Khan, Cockpit, with strongest over-indexing on Mackenzie Foy (3.12× the country average). Demographically, the Chattanooga, Tennessee audience skews more female with an average age of 41.4, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Chattanooga, Tennessee fans

Demographic split for Chattanooga, Tennessee audience in United States
MetricValue
Female55.5%
Male44.5%
Average age41.4
Estimated audience size1,939,472

Audience persona

The typical Chattanooga, Tennessee fan in United States is more female, around 41.4 years old, with strong DIY Mentality tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for Chattanooga, Tennessee in United States
RegionReachAffinity
Tennessee418,42010.75×
Georgia231,8583.88×
Florida164,3461.25×
Texas98,6590.59×
Alabama93,0543.43×
California87,8070.41×
North Carolina71,0061.22×
Illinois60,8440.94×
New York55,9830.52×
Ohio48,9380.82×
Kentucky48,2281.98×
South Carolina40,9171.4×
Virginia40,0750.85×
Michigan37,1500.73×
Indiana36,8551.04×
Pennsylvania32,9080.5×
Mississippi30,2711.89×
Missouri28,8180.92×
Louisiana27,1651.09×
New Jersey21,8710.44×
Wisconsin21,0400.72×
Colorado19,9230.65×
Arizona18,8690.48×
Washington18,0490.46×
Maryland17,3470.52×
Massachusetts17,0360.45×
Minnesota15,5680.56×
Arkansas15,5340.97×
Oklahoma12,4960.58×
Iowa10,6160.66×
Oregon9,9300.45×
Kansas9,1610.6×
Connecticut8,7410.45×
Nevada8,6800.46×
Utah7,7870.45×
West Virginia5,9290.66×
Nebraska5,6290.58×
Idaho4,6150.47×
New Mexico4,2170.43×
Washington, District of Columbia3,9450.68×
Maine3,4800.5×
New Hampshire3,3510.44×
Hawaii2,9990.36×
Montana2,9370.55×
South Dakota2,2990.51×
Rhode Island2,2720.37×
Delaware2,1460.4×
Alaska1,9280.46×
North Dakota1,8040.45×
Vermont1,6940.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chattanooga, Tennessee audience
BrandAffinityCategory
Mackenzie Foy3.12×Fashion & Accessoires
Gauri Khan6.9×Movies & TV
Cockpit1.67×Travel & Leisure
Nick Jr. (Australia)1.56×Kids & Family
Israeli cuisine1.53×Food & Beverages
Roy Wood, Jr.2.02×Movies & TV
William F. Buckley, Jr.2.69×
JBS USA1.82×Food & Beverages
Otto Graham1.7×Sports
Ub Iwerks2.07×Literature
Jbc2.06×Kids & Family
Junior Chamber International1.69×Politics & Society
Stomp box2.42×Music & Radio
Cagayan1.65×Travel & Leisure
Shepherd's Bush Empire3.28×Music & Radio
Reason Foundation2.22×Politics & Society
Jamnalal Bajaj Institute of Management Studies1.7×Business & Career
J. B. Holmes1.66×Sports
JBK Horse Shows1.74×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chattanooga, Tennessee audience
TraitClusterScore
DIY MentalityTHRILL1.29
Career OrientationPOWER1.21
Community OrientationOPEN1.16
Family OrientationCONSERVATISM1.13
Price SensitivityPREMIUM1.12
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Chattanooga, Tennessee
CountryShare
United States96.1%
Germany3.8%
Italy0.2%

See Chattanooga, Tennessee audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Chattanooga, Tennessee have in United States?

Chattanooga, Tennessee has an estimated audience of 1,939,472 people in United States, concentrated in Tennessee and Georgia.

What is the gender split and age of Chattanooga, Tennessee fans?

55.5% of Chattanooga, Tennessee fans are female, 44.5% are male, with an average age of 41.4 years.

Which brands do Chattanooga, Tennessee fans like most?

Chattanooga, Tennessee fans show strongest brand affinity for Mackenzie Foy (3.12×), Gauri Khan (6.9×), and Cockpit (1.67×) over the country average.

Where do Chattanooga, Tennessee fans live in United States?

Chattanooga, Tennessee fans in United States are most concentrated in Tennessee (reach 418,420), Georgia (reach 231,858), and Florida (reach 164,346). These three regions account for the largest share of the active audience.

What other brands do Chattanooga, Tennessee fans also like?

Beyond Chattanooga, Tennessee itself, the audience over-indexes on Gauri Khan (6.9×), Cockpit (1.67×), Nick Jr. (Australia) (1.56×), and Israeli cuisine (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chattanooga, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.