China Southern Airlines Audience in United States
China Southern Airlines has an estimated audience of 260,865 people in United States. 53.0% are female, 47.0% are male, average age 43.9. Top regions: California, New York, Texas.
The average China Southern Airlines fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Demographically, the China Southern Airlines audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of China Southern Airlines fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.9 |
| Estimated audience size | 260,865 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 182,086 | 6.35× |
| New York | 37,898 | 2.6× |
| Texas | 25,380 | 1.13× |
| Florida | 14,018 | 0.79× |
| New Jersey | 10,362 | 1.56× |
| Washington | 10,096 | 1.93× |
| Illinois | 9,951 | 1.15× |
| Pennsylvania | 7,811 | 0.89× |
| Georgia | 7,656 | 0.95× |
| Virginia | 7,163 | 1.13× |
| Arizona | 6,997 | 1.31× |
| Massachusetts | 6,573 | 1.28× |
| North Carolina | 6,473 | 0.82× |
| Nevada | 4,630 | 1.84× |
| Oregon | 4,532 | 1.52× |
| Colorado | 4,483 | 1.09× |
| Maryland | 4,309 | 0.96× |
| Ohio | 4,188 | 0.52× |
| Michigan | 4,127 | 0.61× |
| Tennessee | 3,468 | 0.66× |
| Missouri | 3,404 | 0.81× |
| Minnesota | 3,199 | 0.86× |
| Hawaii | 2,591 | 2.31× |
| Indiana | 2,484 | 0.52× |
| Connecticut | 2,476 | 0.95× |
| Washington, District of Columbia | 2,378 | 3.03× |
| South Carolina | 2,103 | 0.54× |
| Utah | 2,101 | 0.9× |
| Arkansas | 1,974 | 0.92× |
| Wisconsin | 1,701 | 0.43× |
| Oklahoma | 1,630 | 0.56× |
| Louisiana | 1,548 | 0.46× |
| Kentucky | 1,296 | 0.4× |
| Alabama | 1,205 | 0.33× |
| Kansas | 973 | 0.47× |
| Iowa | 967 | 0.45× |
| New Mexico | 905 | 0.69× |
| Mississippi | 766 | 0.36× |
| West Virginia | 719 | 0.59× |
| Idaho | 652 | 0.5× |
| New Hampshire | 643 | 0.63× |
| Alaska | 631 | 1.13× |
| Nebraska | 590 | 0.45× |
| Delaware | 503 | 0.7× |
| Rhode Island | 424 | 0.51× |
| Maine | 325 | 0.35× |
| Montana | 270 | 0.37× |
| Wyoming | 231 | 0.6× |
| North Dakota | 207 | 0.39× |
| South Dakota | 192 | 0.32× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 5.25 |
| Quality Awareness | PREMIUM | 3.74 |
| Urban Lifestyle | OPEN | 2.34 |
| Career Orientation | POWER | 2.16 |
| Patriotism | CONSERVATISM | 2.13 |
| Spirituality | BALANCE | 2.12 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 55.3% |
| Australia | 6.5% |
| Malaysia | 3.7% |
See China Southern Airlines audiences in other countries
- China Southern Airlines — Germany
- China Southern Airlines — United Kingdom
- China Southern Airlines — France
- China Southern Airlines — Italy
- China Southern Airlines — Spain
- China Southern Airlines — Brazil
- China Southern Airlines — Japan
- China Southern Airlines — South Korea
- China Southern Airlines — India
More Airline audiences in United States
- American Airlines (64,340,193)
- United Airlines (37,157,867)
- southwest airlines (32,217,975)
- JetBlue (19,885,639)
- Alaska Airlines (17,342,635)
How to read this data
Audience size is the estimated number of people in United States who actively search for China Southern Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.