Chrisley Knows Best Audience in United States

Chrisley Knows Best logo

Chrisley Knows Best has an estimated audience of 2,530,498 people in United States. 92.1% are female, 7.9% are male, average age 40.0. Top regions: Texas, California, Florida. Top brand affinities: Whataburger, Jack White, Ural Mountains, English literature, Picnic.

The average Chrisley Knows Best fan in United States is 40.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Whataburger, Jack White, Ural Mountains, with strongest over-indexing on Whataburger (2.07× the country average). Demographically, the Chrisley Knows Best audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Chrisley Knows Best fans

Demographic split for Chrisley Knows Best audience in United States
MetricValue
Female92.1%
Male7.9%
Average age40.0
Estimated audience size2,530,498

Audience persona

The typical Chrisley Knows Best fan in United States is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Chrisley Knows Best in United States
RegionReachAffinity
Texas241,3171.11×
California173,4210.62×
Florida164,4020.96×
Georgia125,3921.61×
North Carolina118,0451.55×
Tennessee102,3822.02×
New York94,4610.67×
Ohio80,0451.03×
Pennsylvania75,9940.89×
South Carolina69,3061.82×
Illinois68,8280.82×
Alabama67,9981.92×
Virginia65,2961.06×
Kentucky63,8902.01×
Louisiana63,2361.94×
Michigan60,8420.92×
Indiana57,2631.24×
Mississippi47,2182.26×
Missouri45,3431.11×
New Jersey44,7040.69×
Arizona43,7300.85×
Oklahoma40,6131.45×
Maryland37,7410.87×
Massachusetts35,4460.71×
Arkansas34,4491.65×
Washington29,0070.57×
Wisconsin27,9060.73×
Colorado26,0120.65×
Minnesota22,6460.62×
Connecticut19,9800.79×
Kansas19,5780.98×
West Virginia19,4411.65×
Nevada18,9450.77×
Iowa18,3300.88×
Oregon17,3560.6×
Utah12,6240.56×
Nebraska10,6540.84×
New Mexico10,4420.82×
Idaho8,3690.66×
New Hampshire7,3870.74×
Hawaii6,4040.59×
Delaware6,3530.91×
Maine6,2770.69×
Rhode Island5,6990.71×
Washington, District of Columbia5,5650.73×
Montana4,2810.61×
South Dakota3,9750.68×
North Dakota3,7070.71×
Alaska2,8200.52×
Vermont2,5170.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chrisley Knows Best audience
BrandAffinityCategory
Whataburger2.07×Food & Beverages
Jack White1.57×Movies & TV
Ural Mountains3.19×Travel & Leisure
English literature1.63×Literature
Picnic1.51×Kids & Family
Buenavista (Madrid)1.89×Travel & Leisure
Jabberwocky (band)1.52×Music & Radio
International University of Business Agriculture and Technology1.59×Business & Career
Gary Clark, Jr.1.72×Music & Radio
Peru national football team1.51×Sports
World Extreme Cagefighting1.65×Sports
Jorja Fox1.59×Movies & TV
Junior Chamber International2.46×Politics & Society
Mount Takao2.27×Travel & Leisure
Cachaça1.65×Food & Beverages
John Gray (U.S. author)2.08×Literature
Gauri Khan1.51×Movies & TV
Cash Cab (U.S. game show)1.5×Movies & TV
Albert Hammond, Jr.1.81×Music & Radio
Shannon Leto1.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chrisley Knows Best audience
TraitClusterScore
IndulgenceJOY1.38
Family OrientationCONSERVATISM1.33
Price SensitivityPREMIUM1.32
CreativityOPEN1.14
Convenience OrientationPREMIUM1.1
SpiritualityBALANCE1.03

Worldwide distribution

Worldwide audience distribution share by country for Chrisley Knows Best
CountryShare
United States95.3%
United Kingdom1.5%
Canada1.0%

See Chrisley Knows Best audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Chrisley Knows Best have in United States?

Chrisley Knows Best has an estimated audience of 2,530,498 people in United States, concentrated in Texas and California.

What is the gender split and age of Chrisley Knows Best fans?

92.1% of Chrisley Knows Best fans are female, 7.9% are male, with an average age of 40.0 years.

Which brands do Chrisley Knows Best fans like most?

Chrisley Knows Best fans show strongest brand affinity for Whataburger (2.07×), Jack White (1.57×), and Ural Mountains (3.19×) over the country average.

Where do Chrisley Knows Best fans live in United States?

Chrisley Knows Best fans in United States are most concentrated in Texas (reach 241,317), California (reach 173,421), and Florida (reach 164,402). These three regions account for the largest share of the active audience.

What other brands do Chrisley Knows Best fans also like?

Beyond Chrisley Knows Best itself, the audience over-indexes on Jack White (1.57×), Ural Mountains (3.19×), English literature (1.63×), and Picnic (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chrisley Knows Best. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.