Rascasse Audience Intelligence

Picnic Audience in United States

A data profile of the people who buy, follow and care about Picnic in United States — modelled from more than twelve digital signal sources. Picnic has an estimated audience of 1,585,728 people in United States.

#7102among Topic in United States#353in Kids & Family

The average Picnic fan in United States is 42.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, Texas.

Top brand affinities include Outside (magazine), Outdoor enthusiast, Academy Sports + Outdoors, with strongest over-indexing on Outside (magazine) (9× the country average).

Demographically, the Picnic audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as DIY Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Picnic fan in United States is balanced, around 42.1 years old, with strong DIY Mentality tendencies and a notable affinity for Outside (magazine).

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Picnic profile in United States.

Audience size
1.6M
in United States
Gender
49.8%♀
50.2% male
Age
42.1
average years
Country rank
#17035
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Picnic fans

49.8% are female, 50.2% are male, average age 42.1.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Picnic audience in United States
MetricValue
Female49.8%
Male50.2%
Average age42.1
Estimated audience size1,585,728
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Picnic audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Picnic audience comes from United States.

Worldwide audience distribution share by country for Picnic
CountryShare
Japan19.1%
United States16.5%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Picnic audience in United States is strongest.

Fig. 05

Top regions by affinity

Picnic fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~40K16.38×
02Pennsylvania~100K2.14×
03North Carolina~70K1.39×
04Illinois~70K1.34×
05Maine~8K1.33×
06New Jersey~50K1.30×
07California~200K1.13×
08New York~80K0.92×
09Minnesota~20K0.90×
10Washington, District of Columbia~4K0.83×
11Texas~100K0.81×
12Louisiana~20K0.81×
13Maryland~20K0.80×
14Utah~10K0.79×
15Hawaii~5K0.78×
16Rhode Island~4K0.77×
17Montana~3K0.76×
18Georgia~40K0.74×
19Washington~20K0.74×
20New Mexico~6K0.74×
21Virginia~30K0.73×
22Delaware~3K0.73×
23Idaho~6K0.72×
24Alaska~2K0.72×
25Colorado~20K0.71×
26South Dakota~3K0.71×
27Florida~80K0.70×
28West Virginia~5K0.70×
29Ohio~30K0.69×
30Arizona~20K0.68×
31Oregon~10K0.68×
32Connecticut~10K0.68×
33Mississippi~9K0.67×
34Tennessee~20K0.66×
35North Dakota~2K0.66×
36Arkansas~8K0.65×
37Kansas~8K0.65×
38Massachusetts~20K0.64×
39Alabama~10K0.63×
40Nevada~10K0.63×
41Nebraska~5K0.63×
42Wisconsin~10K0.62×
43New Hampshire~4K0.62×
44Michigan~30K0.61×
45Kentucky~10K0.61×
46Oklahoma~10K0.61×
47South Carolina~10K0.60×
48Missouri~10K0.58×
49Indiana~20K0.57×
50Iowa~7K0.57×
Fig. 06

Affinity by region

Affinity by region — Picnic, United States
0.57×1.00×16.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Picnic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Picnic audience
#·InterestCategoryAffinity×
01Outside (magazine)Home & Garden9.00×
02Mountain bikeSports8.57×
03Ski mountaineeringSports7.27×
04Hiking equipmentSports7.27×
05Academy Sports + OutdoorsShopping6.72×
06Duck huntingSports6.11×
07Alpine skiingSports5.51×
08Winter sportSports5.48×
09WaterfowlPets & Animals5.40×
10National parkTravel & Leisure5.04×
11SnowboardSports4.91×
12Labor DayPolitics & Society4.89×
13Outdoor enthusiastSports4.85×
14Travel AdventuresTravel & Leisure4.80×
15Office DepotShopping4.76×
16Action figureKids & Family4.37×
17Survival skillsPolitics & Society4.08×
18ParkTravel & Leisure3.75×
19Landscape designBusiness & Career3.71×
20WildlifeTravel & Leisure2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Picnic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Picnic audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.10×
Sports ActivityPOWER2.07×
Luxury OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Picnic audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.85×
TraditionCONSERVATISM0.91×
SpiritualityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Picnic have in United States?

Picnic has an estimated audience of 1,585,728 people in United States, concentrated in California and Pennsylvania.

02

What is the gender split and age of Picnic fans?

49.8% of Picnic fans are female, 50.2% are male, with an average age of 42.1 years.

03

Which brands do Picnic fans like most?

Picnic fans show strongest brand affinity for Outside (magazine) (9×), Outdoor enthusiast (4.85×), and Academy Sports + Outdoors (6.72×) over the country average.

04

Where do Picnic fans live in United States?

Picnic fans in United States are most concentrated in California (reach ~200K), Pennsylvania (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Picnic fans also like?

Beyond Picnic itself, the audience over-indexes on Outdoor enthusiast (4.85×), Academy Sports + Outdoors (6.72×), Mountain bike (8.57×), and National park (5.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Picnic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Picnic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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