Picnic Audience in United States

Picnic logo

Picnic has an estimated audience of 1,585,728 people in United States. 49.8% are female, 50.2% are male, average age 42.1. Top regions: California, Texas, New York. Top brand affinities: Outdoor enthusiast, Academy Sports + Outdoors, Mountain bike, National park, Duck hunting.

The average Picnic fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Outdoor enthusiast, Academy Sports + Outdoors, Mountain bike, with strongest over-indexing on Outdoor enthusiast (4.85× the country average). Demographically, the Picnic audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Picnic fans

Demographic split for Picnic audience in United States
MetricValue
Female49.8%
Male50.2%
Average age42.1
Estimated audience size1,585,728

Audience persona

The typical Picnic fan in United States is balanced, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Outdoor enthusiast.

Top regions in United States

Top regions ranked by reach for Picnic in United States
RegionReachAffinity
California218,1331.25×
Texas145,0581.06×
New York102,0651.15×
Pennsylvania98,5681.85×
Florida98,0920.91×
North Carolina69,0251.45×
Illinois64,7281.23×
New Jersey55,3231.37×
Georgia46,8590.96×
Ohio42,1200.86×
Virginia35,5740.92×
Michigan31,4970.76×
Washington28,7300.9×
Maryland27,3451×
Arizona26,0600.8×
Tennessee25,9150.81×
Massachusetts25,3600.81×
Minnesota25,2491.11×
Colorado22,2140.89×
Louisiana20,1080.98×
Indiana20,0790.69×
Missouri18,2380.71×
Wisconsin17,7010.74×
South Carolina17,4230.73×
Alabama16,8860.76×
Wyoming15,6096.64×
Oregon15,2790.84×
Kentucky14,2730.72×
Utah13,7920.97×
Connecticut13,2240.83×
Oklahoma12,4580.71×
Nevada11,7890.77×
Mississippi9,9920.76×
Arkansas9,9750.76×
Kansas9,4130.75×
Iowa8,5180.65×
New Mexico6,7920.85×
Hawaii6,4630.95×
Idaho6,3700.8×
West Virginia5,8780.8×
Nebraska5,5390.7×
Washington, District of Columbia4,8031.01×
Maine4,6340.82×
Rhode Island4,4410.88×
New Hampshire4,3000.69×
Montana3,5090.8×
Delaware3,4610.79×
South Dakota2,5730.7×
Alaska2,4650.73×
Vermont2,0610.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Picnic audience
BrandAffinityCategory
Outdoor enthusiast4.85×Sports
Academy Sports + Outdoors6.72×Shopping
Mountain bike8.57×Sports
National park5.04×Travel & Leisure
Duck hunting6.11×Sports
Travel Adventures4.8×Travel & Leisure
Winter sport5.48×Sports
Survival skills4.08×Politics & Society
Alpine skiing5.51×Sports
Ski mountaineering7.27×Sports
Labor Day4.89×Politics & Society
Office Depot4.76×Shopping
Waterfowl5.4×Pets & Animals
Action figure4.37×Kids & Family
Snowboard4.91×Sports
Landscape design3.71×Business & Career
Park3.75×Travel & Leisure
Wildlife2.22×Travel & Leisure
Hiking equipment7.27×Sports
Wilderness5.26×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Picnic audience
TraitClusterScore
Family OrientationCONSERVATISM1.53
IndulgenceJOY1.45
Price SensitivityPREMIUM1.37
SustainabilityBALANCE1.33
TravellingTHRILL1.32
Design AffinityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Picnic
CountryShare
Japan19.1%
United States16.5%
Germany6.7%

See Picnic audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Picnic have in United States?

Picnic has an estimated audience of 1,585,728 people in United States, concentrated in California and Texas.

What is the gender split and age of Picnic fans?

49.8% of Picnic fans are female, 50.2% are male, with an average age of 42.1 years.

Which brands do Picnic fans like most?

Picnic fans show strongest brand affinity for Outdoor enthusiast (4.85×), Academy Sports + Outdoors (6.72×), and Mountain bike (8.57×) over the country average.

Where do Picnic fans live in United States?

Picnic fans in United States are most concentrated in California (reach 218,133), Texas (reach 145,058), and New York (reach 102,065). These three regions account for the largest share of the active audience.

What other brands do Picnic fans also like?

Beyond Picnic itself, the audience over-indexes on Academy Sports + Outdoors (6.72×), Mountain bike (8.57×), National park (5.04×), and Duck hunting (6.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Picnic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.