Convention (norm) Audience in United States

Convention (norm) logo

Convention (norm) has an estimated audience of 2,241,670 people in United States. 59.1% are female, 40.9% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: JTV (Indonesia), Mackenzie Foy, Mad About You, Ural Mountains, Better Off Dead (film).

The average Convention (norm) fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JTV (Indonesia), Mackenzie Foy, Mad About You, with strongest over-indexing on JTV (Indonesia) (1.73× the country average). Demographically, the Convention (norm) audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Convention (norm) fans

Demographic split for Convention (norm) audience in United States
MetricValue
Female59.1%
Male40.9%
Average age37.6
Estimated audience size2,241,670

Audience persona

The typical Convention (norm) fan in United States is more female, around 37.6 years old, with strong Career Orientation tendencies and a notable affinity for JTV (Indonesia).

Top regions in United States

Top regions ranked by reach for Convention (norm) in United States
RegionReachAffinity
California347,8731.41×
Texas222,6441.16×
Florida197,0431.3×
New York153,2771.22×
Illinois91,6201.23×
Georgia82,3731.19×
Pennsylvania73,6130.98×
North Carolina71,5411.06×
Virginia64,8851.19×
Ohio62,8430.91×
New Jersey59,4671.04×
Michigan59,4601.01×
Washington57,2871.27×
Maryland50,3011.31×
Arizona49,6981.09×
Massachusetts48,9561.11×
Tennessee43,3980.97×
Indiana39,5930.97×
Missouri35,6670.99×
Nevada31,5761.46×
South Carolina31,2560.93×
Louisiana30,5941.06×
Colorado30,3000.86×
Minnesota30,0600.94×
Wisconsin29,8620.89×
Alabama28,5030.91×
Oregon28,1241.09×
Kentucky24,9470.89×
Oklahoma23,2840.94×
Connecticut22,9331.02×
Utah19,6020.98×
Kansas16,9950.96×
Mississippi16,5080.89×
Arkansas16,0200.87×
Iowa15,8010.86×
Hawaii11,0911.15×
Washington, District of Columbia10,1031.5×
Idaho9,9240.88×
West Virginia9,8410.94×
New Mexico9,7240.87×
Nebraska8,9620.8×
New Hampshire7,3450.83×
Maine7,1970.9×
Rhode Island6,6870.94×
Delaware5,3640.87×
Montana4,4630.72×
Alaska3,8800.81×
Vermont3,6630.93×
South Dakota3,4590.67×
North Dakota3,3570.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Convention (norm) audience
BrandAffinityCategory
JTV (Indonesia)1.73×
Mackenzie Foy1.58×Fashion & Accessoires
Mad About You2.09×Movies & TV
Ural Mountains2.08×Travel & Leisure
Better Off Dead (film)1.63×Movies & TV
Totally Spies!1.63×Movies & TV
Toros de Tijuana2.55×Sports
Bulacan1.65×Travel & Leisure
Stop Bullying1.63×Politics & Society
Fist of Legend2.58×Movies & TV
Bus Driver (video game)1.53×Games
My Name Is Khan2.45×Movies & TV
Caesarea1.9×Travel & Leisure
William F. Buckley, Jr.1.59×
Ext JS1.96×Technology & Electronics
Mount Takao1.73×Travel & Leisure
Ivy Levan3.64×Music & Radio
Junior Chamber International1.61×Politics & Society
Keynote (presentation software)1.67×Technology & Electronics
Cagayan1.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Convention (norm) audience
TraitClusterScore
Career OrientationPOWER1.51
IndividualismJOY1.47
ExtroversionTHRILL1.47
DIY MentalityTHRILL1.36
TraditionCONSERVATISM1.28
Community OrientationOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Convention (norm)
CountryShare
United States71.5%
Japan11.7%
France3.7%

See Convention (norm) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Convention (norm) have in United States?

Convention (norm) has an estimated audience of 2,241,670 people in United States, concentrated in California and Texas.

What is the gender split and age of Convention (norm) fans?

59.1% of Convention (norm) fans are female, 40.9% are male, with an average age of 37.6 years.

Which brands do Convention (norm) fans like most?

Convention (norm) fans show strongest brand affinity for JTV (Indonesia) (1.73×), Mackenzie Foy (1.58×), and Mad About You (2.09×) over the country average.

Where do Convention (norm) fans live in United States?

Convention (norm) fans in United States are most concentrated in California (reach 347,873), Texas (reach 222,644), and Florida (reach 197,043). These three regions account for the largest share of the active audience.

What other brands do Convention (norm) fans also like?

Beyond Convention (norm) itself, the audience over-indexes on Mackenzie Foy (1.58×), Mad About You (2.09×), Ural Mountains (2.08×), and Better Off Dead (film) (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Convention (norm). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.