Daydream Audience in United States

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Daydream has an estimated audience of 2,441,676 people in United States. 68.6% are female, 31.4% are male, average age 38.9. Top regions: California, Florida, Texas. Top brand affinities: 3D printing, Janitor, Solo climbing, Hebe, Certified diabetes educator.

The average Daydream fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include 3D printing, Janitor, Solo climbing, with strongest over-indexing on 3D printing (1.74× the country average). Demographically, the Daydream audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Daydream fans

Demographic split for Daydream audience in United States
MetricValue
Female68.6%
Male31.4%
Average age38.9
Estimated audience size2,441,676

Audience persona

The typical Daydream fan in United States is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Daydream in United States
RegionReachAffinity
California477,7761.78×
Florida230,2591.39×
Texas202,6960.97×
New York150,1901.1×
Pennsylvania78,6000.96×
Illinois74,9720.92×
Georgia73,4570.98×
North Carolina68,3330.93×
Oregon68,0042.43×
Ohio61,3030.82×
New Jersey60,3130.97×
Michigan57,9710.91×
Virginia56,9270.96×
Washington54,1981.11×
Arizona45,1600.91×
Massachusetts43,6950.91×
Tennessee41,7040.85×
Maryland39,5370.94×
Indiana37,7860.85×
Missouri35,3110.9×
Minnesota32,0440.92×
Colorado31,3220.81×
South Carolina31,0060.84×
Wisconsin30,8280.84×
Alabama27,6430.81×
Oklahoma27,0761×
Louisiana26,6050.84×
Iowa26,5151.32×
Kentucky25,1600.82×
Nevada23,5351×
Connecticut23,3690.95×
Utah20,0380.92×
North Dakota17,9963.59×
Kansas17,0420.89×
Idaho15,7131.28×
Arkansas15,5530.77×
Mississippi14,6510.73×
New Hampshire11,2331.17×
Hawaii10,5791.01×
Nebraska10,0070.82×
New Mexico9,2970.76×
West Virginia8,8150.78×
Maine7,0090.8×
Washington, District of Columbia6,5920.9×
Rhode Island6,2800.81×
Montana4,5480.67×
Delaware4,4550.66×
Alaska4,0920.78×
South Dakota3,6090.64×
Vermont2,8880.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daydream audience
BrandAffinityCategory
3D printing1.74×Technology & Electronics
Janitor2.39×Home & Garden
Solo climbing1.71×Sports
Hebe1.5×Home & Garden
Certified diabetes educator2.69×Business & Career
New Era (Namibia)1.58×News
Software widget2.78×Technology & Electronics
Enrique Hernández (baseball)2.56×Sports
Hattiesburg, Mississippi1.77×Travel & Leisure
Voltron: Legendary Defender2.78×Movies & TV
Ludo (board game)1.94×Games
Ottumwa, Iowa4.22×Travel & Leisure
Further education1.55×Kids & Family
Celtic punk1.52×Music & Radio
Final Fantasy VII (Famicom)2.05×Games
The Haunted1.61×Music & Radio
Bounce (film)1.69×Movies & TV
Escape Games2.26×Games
Saxophone technique2.3×Music & Radio
Parasyte1.61×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daydream audience
TraitClusterScore
Design AffinityPREMIUM1.27
Price SensitivityPREMIUM1.19
CreativityOPEN1.17
TravellingTHRILL1.15
Family OrientationCONSERVATISM1.15
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Daydream
CountryShare
United States51.9%
United Kingdom6.0%
Australia4.7%

See Daydream audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Daydream have in United States?

Daydream has an estimated audience of 2,441,676 people in United States, concentrated in California and Florida.

What is the gender split and age of Daydream fans?

68.6% of Daydream fans are female, 31.4% are male, with an average age of 38.9 years.

Which brands do Daydream fans like most?

Daydream fans show strongest brand affinity for 3D printing (1.74×), Janitor (2.39×), and Solo climbing (1.71×) over the country average.

Where do Daydream fans live in United States?

Daydream fans in United States are most concentrated in California (reach 477,776), Florida (reach 230,259), and Texas (reach 202,696). These three regions account for the largest share of the active audience.

What other brands do Daydream fans also like?

Beyond Daydream itself, the audience over-indexes on Janitor (2.39×), Solo climbing (1.71×), Hebe (1.5×), and Certified diabetes educator (2.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daydream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.