Discovery Place Audience in United States

Discovery Place logo

Discovery Place has an estimated audience of 351,427 people in United States. 78.7% are female, 21.3% are male, average age 41.1. Top regions: North Carolina, South Carolina, Georgia. Top brand affinities: Saving, WFTS-TV, Necktie, Pat's King of Steaks, English literature.

The average Discovery Place fan in United States is 41.1 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Georgia. Top brand affinities include Saving, WFTS-TV, Necktie, with strongest over-indexing on Saving (2.37× the country average). Demographically, the Discovery Place audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Website / Newspaper / Magazine · Subtype: Museum

Demographics of Discovery Place fans

Demographic split for Discovery Place audience in United States
MetricValue
Female78.7%
Male21.3%
Average age41.1
Estimated audience size351,427

Audience persona

The typical Discovery Place fan in United States is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Discovery Place in United States
RegionReachAffinity
North Carolina263,57029.74×
South Carolina48,2059.12×
Georgia9,6640.89×
Florida7,9480.33×
Virginia7,2620.85×
Tennessee6,0290.86×
New York4,6610.24×
Texas4,5490.15×
Pennsylvania3,7250.31×
California3,4620.09×
Ohio3,4390.32×
Maryland1,8980.31×
Illinois1,8520.16×
New Jersey1,7750.2×
Michigan1,6120.18×
West Virginia1,3540.83×
Massachusetts1,2520.18×
Kentucky1,2300.28×
Indiana1,2000.19×
Alabama1,0390.21×
Kansas1,0210.37×
Wisconsin9480.18×
Missouri9270.16×
Minnesota8780.17×
Washington8080.11×
Colorado7560.14×
Louisiana7440.16×
Connecticut7120.2×
Utah6070.19×
Oklahoma5380.14×
Mississippi4850.17×
Arizona4620.06×
Arkansas4610.16×
Washington, District of Columbia4410.42×
Oregon4260.11×
Iowa4120.14×
Nevada2760.08×
Maine2750.22×
Idaho2550.14×
New Hampshire2500.18×
Nebraska2450.14×
Delaware2070.21×
Rhode Island1870.17×
Hawaii1830.12×
New Mexico1770.1×
South Dakota1660.2×
Alaska1650.22×
Vermont1620.26×
Montana1560.16×
North Dakota1500.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Discovery Place audience
BrandAffinityCategory
Saving2.37×Business & Career
WFTS-TV2.06×Movies & TV
Necktie1.61×Fashion & Accessoires
Pat's King of Steaks4.23×
English literature1.6×Literature
Artillery2.01×Music & Radio
Jorja Fox2.32×Movies & TV
E-box1.7×Health
Lacey Turner6.08×Movies & TV
Mark Ingram, Jr.11.37×Sports
Erika Buenfil1.62×Movies & TV
Shannon Leto2.04×Movies & TV
102.9 The Buzz2.94×Music & Radio
Francisco I. Madero1.89×Politics & Society
Francisco I. Madero1.86×Politics & Society
Caza1.66×Arts & Culture
Gulf Air1.51×Travel & Leisure
Merano1.54×Travel & Leisure
Analog telephone adapter1.51×
Elizabeth Hoyt2.6×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Discovery Place audience
TraitClusterScore
Family OrientationCONSERVATISM1.35
Price SensitivityPREMIUM1.34
Community OrientationOPEN1.27
TraditionCONSERVATISM1.18
SpiritualityBALANCE1.16
CreativityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Discovery Place
CountryShare
United States99.1%
Germany0.5%
Italy0.4%

See Discovery Place audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Discovery Place have in United States?

Discovery Place has an estimated audience of 351,427 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of Discovery Place fans?

78.7% of Discovery Place fans are female, 21.3% are male, with an average age of 41.1 years.

Which brands do Discovery Place fans like most?

Discovery Place fans show strongest brand affinity for Saving (2.37×), WFTS-TV (2.06×), and Necktie (1.61×) over the country average.

Where do Discovery Place fans live in United States?

Discovery Place fans in United States are most concentrated in North Carolina (reach 263,570), South Carolina (reach 48,205), and Georgia (reach 9,664). These three regions account for the largest share of the active audience.

What other brands do Discovery Place fans also like?

Beyond Discovery Place itself, the audience over-indexes on WFTS-TV (2.06×), Necktie (1.61×), Pat's King of Steaks (4.23×), and English literature (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Discovery Place. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.