Doc Watson Audience in United States

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Doc Watson has an estimated audience of 337,358 people in United States. 33.6% are female, 66.4% are male, average age 48.6. Top regions: Ohio, New York, North Carolina. Top brand affinities: Home construction, Panama, JTV (Indonesia), Jumia, Tuscany.

The average Doc Watson fan in United States is 48.6 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, New York, North Carolina. Top brand affinities include Home construction, Panama, JTV (Indonesia), with strongest over-indexing on Home construction (2.15× the country average). Demographically, the Doc Watson audience skews more male with an average age of 48.6, and over-indexes on personality traits such as Tradition, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Doc Watson fans

Demographic split for Doc Watson audience in United States
MetricValue
Female33.6%
Male66.4%
Average age48.6
Estimated audience size337,358

Audience persona

The typical Doc Watson fan in United States is more male, around 48.6 years old, with strong Tradition tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Doc Watson in United States
RegionReachAffinity
Ohio70,9766.83×
New York41,6692.21×
North Carolina29,4512.9×
California17,4340.47×
Texas15,9410.55×
Illinois12,9201.15×
Pennsylvania12,2851.08×
Tennessee11,6871.73×
Florida11,0690.48×
Virginia9,0271.1×
Georgia8,8070.85×
Michigan8,7640.99×
Kentucky6,2181.47×
New Jersey5,9790.7×
South Carolina5,8891.16×
Colorado5,7661.08×
Indiana5,6740.92×
Massachusetts5,4940.83×
Washington5,1280.76×
Missouri4,5110.83×
Oregon4,0541.05×
Alabama4,0430.86×
Maryland3,8770.67×
Minnesota3,4690.72×
Wisconsin3,4560.68×
Arizona2,8790.42×
Oklahoma2,8220.75×
Louisiana2,7640.64×
Connecticut2,5480.75×
Arkansas2,2930.83×
West Virginia1,9251.23×
Mississippi1,8320.66×
Utah1,7630.58×
Kansas1,7360.65×
Iowa1,7280.62×
Montana1,3751.47×
Maine1,3481.12×
New Hampshire1,2270.92×
Idaho1,1430.68×
Nevada1,1180.34×
New Mexico1,0670.63×
Vermont9501.6×
Washington, District of Columbia7900.78×
Rhode Island7840.73×
Nebraska7770.46×
Delaware5220.56×
Hawaii4650.32×
Alaska4120.57×
South Dakota3540.45×
Wyoming3520.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Doc Watson audience
BrandAffinityCategory
Home construction2.15×Home & Garden
Panama2.7×Travel & Leisure
JTV (Indonesia)2.93×
Jumia6.88×Fashion & Accessoires
Tuscany2.74×Travel & Leisure
Julio Cesar Chavez Jr.2.05×Sports
Lebanese cuisine2.06×Food & Beverages
Mad About You3.09×Movies & TV
Lucca3.92×Travel & Leisure
La Capital1.56×News
Isabela (province)1.92×
Bus Driver (video game)2.24×Games
Dalit2.63×Politics & Society
Iowa Wrestling1.55×Sports
Ext JS3.13×Technology & Electronics
CAD/CAM dentistry1.94×Health
William F. Buckley, Jr.2.02×
St Matthew Passion3.64×
Ember.js1.81×Technology & Electronics
The Boomtown Rats4.46×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Doc Watson audience
TraitClusterScore
TraditionCONSERVATISM1.3
Urban LifestyleOPEN1.24
Risk AppetiteTHRILL1.17
Need for SecurityCONSERVATISM1.17
SpiritualityBALANCE1.14
ExtroversionTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Doc Watson
CountryShare
United States92.5%
Germany3.2%
United Kingdom1.5%

See Doc Watson audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Doc Watson have in United States?

Doc Watson has an estimated audience of 337,358 people in United States, concentrated in Ohio and New York.

What is the gender split and age of Doc Watson fans?

33.6% of Doc Watson fans are female, 66.4% are male, with an average age of 48.6 years.

Which brands do Doc Watson fans like most?

Doc Watson fans show strongest brand affinity for Home construction (2.15×), Panama (2.7×), and JTV (Indonesia) (2.93×) over the country average.

Where do Doc Watson fans live in United States?

Doc Watson fans in United States are most concentrated in Ohio (reach 70,976), New York (reach 41,669), and North Carolina (reach 29,451). These three regions account for the largest share of the active audience.

What other brands do Doc Watson fans also like?

Beyond Doc Watson itself, the audience over-indexes on Panama (2.7×), JTV (Indonesia) (2.93×), Jumia (6.88×), and Tuscany (2.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Doc Watson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.