East Tennessee Audience in United States

East Tennessee logo

East Tennessee has an estimated audience of 1,729,770 people in United States. 61.0% are female, 39.0% are male, average age 42.5. Top regions: Tennessee, Florida, California. Top brand affinities: Sinaloa, Gauri Khan, Mackenzie Foy, William F. Buckley, Jr., Roy Wood, Jr..

The average East Tennessee fan in United States is 42.5 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Florida, California. Top brand affinities include Sinaloa, Gauri Khan, Mackenzie Foy, with strongest over-indexing on Sinaloa (1.53× the country average). Demographically, the East Tennessee audience skews more female with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of East Tennessee fans

Demographic split for East Tennessee audience in United States
MetricValue
Female61.0%
Male39.0%
Average age42.5
Estimated audience size1,729,770

Audience persona

The typical East Tennessee fan in United States is more female, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for East Tennessee in United States
RegionReachAffinity
Tennessee671,50019.35×
Florida98,3390.84×
California92,2610.49×
Texas75,0830.5×
Georgia60,5551.14×
North Carolina52,1201×
New York43,3150.45×
Ohio35,0910.66×
Illinois34,7040.6×
Virginia34,4970.82×
Kentucky30,9281.43×
Alabama28,0431.16×
South Carolina27,7791.07×
Michigan26,4010.58×
Indiana24,6210.78×
Pennsylvania23,0290.4×
Mississippi20,8331.46×
Washington18,1070.52×
Arizona17,1170.48×
Louisiana16,4880.74×
Missouri16,2350.58×
Maryland15,1080.51×
New Jersey15,0720.34×
Massachusetts14,7260.43×
Arkansas14,4401.01×
Colorado14,1970.52×
Wisconsin12,0090.46×
Oklahoma10,7410.56×
Oregon9,7030.49×
Minnesota9,0130.36×
Nevada8,0140.48×
Utah7,5680.49×
West Virginia7,1820.89×
Kansas6,9830.51×
Connecticut6,5470.38×
Iowa5,9660.42×
Idaho4,5380.52×
Maine3,7570.61×
Hawaii3,3340.45×
Nebraska3,2020.37×
New Hampshire3,1150.46×
New Mexico3,0340.35×
Alaska2,8290.76×
Montana2,6310.55×
Washington, District of Columbia2,5280.49×
Rhode Island2,4060.44×
North Dakota2,3700.67×
Delaware2,1550.45×
South Dakota2,1100.53×
Vermont2,0710.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for East Tennessee audience
BrandAffinityCategory
Sinaloa1.53×Travel & Leisure
Gauri Khan7.23×Movies & TV
Mackenzie Foy1.68×Fashion & Accessoires
William F. Buckley, Jr.2.73×
Roy Wood, Jr.1.85×Movies & TV
JBS USA1.85×Food & Beverages
Jbc2.79×Kids & Family
Junior Chamber International2.31×Politics & Society
Cagayan2.13×Travel & Leisure
Chicago Stock Exchange1.78×Business & Career
Davao Region1.56×Travel & Leisure
Rhodiola1.51×Health
Gran Chaco1.6×Travel & Leisure
Jamnalal Bajaj Institute of Management Studies2.26×Business & Career
Sligo1.62×Travel & Leisure
J. B. Holmes2.19×Sports
JBM1.84×Music & Radio
JBoss (company)1.58×
Piedmont College1.59×
Ponte Milvio1.96×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by East Tennessee audience
TraitClusterScore
DIY MentalityTHRILL1.61
Community OrientationOPEN1.39
Career OrientationPOWER1.32
TraditionCONSERVATISM1.32
IndividualismJOY1.28
Price SensitivityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for East Tennessee
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See East Tennessee audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does East Tennessee have in United States?

East Tennessee has an estimated audience of 1,729,770 people in United States, concentrated in Tennessee and Florida.

What is the gender split and age of East Tennessee fans?

61.0% of East Tennessee fans are female, 39.0% are male, with an average age of 42.5 years.

Which brands do East Tennessee fans like most?

East Tennessee fans show strongest brand affinity for Sinaloa (1.53×), Gauri Khan (7.23×), and Mackenzie Foy (1.68×) over the country average.

Where do East Tennessee fans live in United States?

East Tennessee fans in United States are most concentrated in Tennessee (reach 671,500), Florida (reach 98,339), and California (reach 92,261). These three regions account for the largest share of the active audience.

What other brands do East Tennessee fans also like?

Beyond East Tennessee itself, the audience over-indexes on Gauri Khan (7.23×), Mackenzie Foy (1.68×), William F. Buckley, Jr. (2.73×), and Roy Wood, Jr. (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for East Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.