Edwin McCain Audience in United States

Edwin McCain logo

Edwin McCain has an estimated audience of 599,180 people in United States. 64.1% are female, 35.9% are male, average age 39.2. Top regions: Texas, Florida, California. Top brand affinities: Whataburger, Pillow, Saving, Mortgage insurance, Jack White.

The average Edwin McCain fan in United States is 39.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Whataburger, Pillow, Saving, with strongest over-indexing on Whataburger (1.7× the country average). Demographically, the Edwin McCain audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Edwin McCain fans

Demographic split for Edwin McCain audience in United States
MetricValue
Female64.1%
Male35.9%
Average age39.2
Estimated audience size599,180

Audience persona

The typical Edwin McCain fan in United States is more female, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Edwin McCain in United States
RegionReachAffinity
Texas35,2920.69×
Florida28,8700.71×
California27,9170.42×
South Carolina26,7682.97×
North Carolina25,4971.41×
Ohio23,4871.27×
Georgia20,0121.08×
New York19,5380.58×
Tennessee19,3761.61×
Pennsylvania19,2330.95×
Illinois17,7880.89×
Indiana17,3251.58×
Michigan15,6001×
Virginia13,9040.95×
Missouri12,3911.28×
Alabama11,6071.39×
Wisconsin11,0101.22×
Kentucky10,8321.44×
Washington10,1740.85×
Massachusetts10,1350.86×
New Jersey9,0790.6×
Colorado8,5210.9×
Arizona8,4280.69×
Louisiana8,3131.08×
Oklahoma7,9881.2×
Minnesota7,5450.88×
Arkansas7,1811.45×
Maryland7,0910.69×
Iowa6,5161.32×
Oregon5,4560.79×
Mississippi5,1911.05×
Kansas4,9531.05×
Utah4,6620.87×
Connecticut4,5170.75×
West Virginia3,7101.33×
Nebraska3,5181.17×
Maine3,2721.52×
Nevada3,1220.54×
Idaho2,9830.99×
New Hampshire2,8811.22×
New Mexico1,7200.57×
Montana1,4470.87×
South Dakota1,3640.98×
Rhode Island1,2890.68×
North Dakota1,1320.92×
Delaware1,1170.68×
Hawaii8370.32×
Alaska8300.65×
Washington, District of Columbia8170.45×
Wyoming8020.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edwin McCain audience
BrandAffinityCategory
Whataburger1.7×Food & Beverages
Pillow1.9×Home & Garden
Saving2.17×Business & Career
Mortgage insurance2.37×Business & Career
Jack White1.79×Movies & TV
Temple Grandin1.97×Literature
REO Speedwagon1.76×Music & Radio
WSVN1.6×Movies & TV
Julio Cesar Chavez Jr.1.54×Sports
Gary Clark, Jr.2.77×Music & Radio
Buenavista (Madrid)1.51×Travel & Leisure
Ironmongery1.66×Home & Garden
Newtown, Bucks County, Pennsylvania3.37×Travel & Leisure
The Professor (Gilligan's Island)2.12×
International University of Business Agriculture and Technology1.54×Business & Career
ABC iview2.2×Movies & TV
Jorja Fox2.12×Movies & TV
Roy Wood, Jr.1.96×Movies & TV
WAOW2.13×Movies & TV
John James Audubon2.21×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edwin McCain audience
TraitClusterScore
ExtroversionTHRILL1.64
Community OrientationOPEN1.31
TraditionCONSERVATISM1.26
Career OrientationPOWER1.22
Price SensitivityPREMIUM1.19
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Edwin McCain
CountryShare
United States99.5%
Germany0.3%
Italy0.2%

See Edwin McCain audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Edwin McCain have in United States?

Edwin McCain has an estimated audience of 599,180 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Edwin McCain fans?

64.1% of Edwin McCain fans are female, 35.9% are male, with an average age of 39.2 years.

Which brands do Edwin McCain fans like most?

Edwin McCain fans show strongest brand affinity for Whataburger (1.7×), Pillow (1.9×), and Saving (2.17×) over the country average.

Where do Edwin McCain fans live in United States?

Edwin McCain fans in United States are most concentrated in Texas (reach 35,292), Florida (reach 28,870), and California (reach 27,917). These three regions account for the largest share of the active audience.

What other brands do Edwin McCain fans also like?

Beyond Edwin McCain itself, the audience over-indexes on Pillow (1.9×), Saving (2.17×), Mortgage insurance (2.37×), and Jack White (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edwin McCain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.