Etching Audience in United States

Name: Etching — United States
Creator: Rascasse
License: https://rascasse.com/terms/

Etching logo

Etching has an estimated audience of 679,268 people in United States. 61.2% are female, 38.8% are male, average age 39.9. Top regions: Tennessee, California, Texas. Top brand affinities: Cachorro, Grand Prairie, Texas, Highland games, Celtic punk, Cadena SER.

The average Etching fan in United States is 39.9 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, California, Texas. Top brand affinities include Cachorro, Grand Prairie, Texas, Highland games, with strongest over-indexing on Cachorro (1.73× the country average). Demographically, the Etching audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Etching fans

Demographic split for Etching audience in United States
Metric	Value
Female	61.2%
Male	38.8%
Average age	39.9
Estimated audience size	679,268

Audience persona

The typical Etching fan in United States is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for Cachorro.

Top regions in United States

Top regions ranked by reach for Etching in United States
Region	Reach	Affinity
Tennessee	132,632	9.73×
California	124,912	1.67×
Texas	57,804	0.99×
New York	45,596	1.2×
Florida	38,971	0.85×
Georgia	20,601	0.98×
Illinois	20,174	0.89×
North Carolina	18,256	0.89×
Pennsylvania	17,827	0.78×
New Jersey	16,155	0.94×
Virginia	15,977	0.97×
Ohio	15,391	0.74×
Michigan	14,995	0.84×
Massachusetts	14,878	1.11×
Washington	14,752	1.08×
Arizona	13,209	0.95×
Maryland	10,424	0.89×
Indiana	9,484	0.76×
Missouri	8,713	0.8×
Colorado	8,256	0.77×
Louisiana	8,163	0.93×
Alabama	7,815	0.82×
Wisconsin	7,579	0.74×
Oregon	7,483	0.96×
South Carolina	7,392	0.72×
Minnesota	7,226	0.74×
Kentucky	6,931	0.81×
Connecticut	6,743	0.99×
Nevada	5,046	0.77×
Oklahoma	4,998	0.66×
Utah	4,519	0.74×
Kansas	4,209	0.79×
Mississippi	4,155	0.74×
Iowa	4,101	0.73×
Arkansas	3,794	0.68×
Hawaii	2,750	0.94×
Washington, District of Columbia	2,628	1.29×
New Mexico	2,483	0.73×
Idaho	2,392	0.7×
Nebraska	2,051	0.6×
New Hampshire	1,897	0.71×
Rhode Island	1,832	0.85×
Maine	1,831	0.75×
West Virginia	1,751	0.55×
Delaware	1,248	0.67×
Montana	1,148	0.61×
South Dakota	1,009	0.64×
Alaska	910	0.63×
Vermont	751	0.63×
North Dakota	722	0.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Etching audience
Brand	Affinity	Category
Cachorro	1.73×	Pets & Animals
Grand Prairie, Texas	1.56×	Travel & Leisure
Highland games	1.65×	Sports
Celtic punk	1.72×	Music & Radio
Cadena SER	2.54×	Music & Radio
Parma	1.54×	Travel & Leisure
Bulacan	1.74×	Travel & Leisure
Igor Stravinsky	1.72×	Music & Radio
John Key	2.05×	Politics & Society
Cash Cab (U.S. game show)	1.62×	Movies & TV
Monroe Carell Jr. Children's Hospital at Vanderbilt	1.56×	Travel & Leisure
Cádiz	1.68×	Travel & Leisure
William F. Buckley, Jr.	1.54×
richard speight jr	1.73×	Movies & TV
Nonito Donaire	2.1×	Sports
Apostrophe	1.57×	Literature
Chicago Stock Exchange	1.72×	Business & Career
Buddy Brown	1.57×	Music & Radio
Keynote (presentation software)	1.57×	Technology & Electronics
IPv4	1.5×	Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Etching audience
Trait	Cluster	Score
Design Affinity	PREMIUM	1.87
Individualism	JOY	1.86
DIY Mentality	THRILL	1.52
Early Adopter Mentality	POWER	1.42
Community Orientation	OPEN	1.34
Career Orientation	POWER	1.29

Worldwide distribution

Worldwide audience distribution share by country for Etching
Country	Share
United States	38.0%
United Kingdom	13.9%
Australia	9.1%

See Etching audiences in other countries

More Arts & Culture audiences in United States

Food and drink (182,612,063)
Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

Frequently asked questions

How many fans does Etching have in United States?

Etching has an estimated audience of 679,268 people in United States, concentrated in Tennessee and California.

What is the gender split and age of Etching fans?

61.2% of Etching fans are female, 38.8% are male, with an average age of 39.9 years.

Which brands do Etching fans like most?

Etching fans show strongest brand affinity for Cachorro (1.73×), Grand Prairie, Texas (1.56×), and Highland games (1.65×) over the country average.

Where do Etching fans live in United States?

Etching fans in United States are most concentrated in Tennessee (reach 132,632), California (reach 124,912), and Texas (reach 57,804). These three regions account for the largest share of the active audience.

What other brands do Etching fans also like?

Beyond Etching itself, the audience over-indexes on Grand Prairie, Texas (1.56×), Highland games (1.65×), Celtic punk (1.72×), and Cadena SER (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Etching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.