Fairhope, Alabama Audience in United States
Fairhope, Alabama has an estimated audience of 425,876 people in United States. 59.2% are female, 40.8% are male, average age 43.2. Top brand affinities: Graham Greene, Food quality, JBS USA, William F. Buckley, Jr., Larry Mullen, Jr..
Top brand affinities include Graham Greene, Food quality, JBS USA, with strongest over-indexing on Graham Greene (1.77× the country average). Demographically, the Fairhope, Alabama audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
Category: Shopping · Type: POI · Subtype: Department store
Demographics of Fairhope, Alabama fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 43.2 |
| Estimated audience size | 425,876 |
Audience persona
The typical Fairhope, Alabama fan in United States is more female, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Graham Greene.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Graham Greene | 1.77× | Literature |
| Food quality | 2.36× | Food & Beverages |
| JBS USA | 1.94× | Food & Beverages |
| William F. Buckley, Jr. | 2.08× | |
| Larry Mullen, Jr. | 2.46× | Music & Radio |
| Jbc | 2.44× | Kids & Family |
| Gauri Khan | 1.54× | Movies & TV |
| cake decorating shop | 2.57× | Food & Beverages |
| Gran Chaco | 1.81× | Travel & Leisure |
| J. B. Holmes | 2.23× | Sports |
| Pips, Chips & Videoclips | 3.29× | Music & Radio |
| Mysłowice | 1.83× | Travel & Leisure |
| JCLU Forever | 1.53× | Fashion & Accessoires |
| Concerti in Bus | 1.87× | Music & Radio |
| JBK Horse Shows | 2.17× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.32 |
| DIY Mentality | THRILL | 1.3 |
| Price Sensitivity | PREMIUM | 1.21 |
| Community Orientation | OPEN | 1.2 |
| Need for Security | CONSERVATISM | 1.14 |
| Tradition | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.9% |
| Germany | 0.9% |
| Italy | 0.2% |
See Fairhope, Alabama audiences in other countries
More Department store audiences in United States
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- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fairhope, Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.