Fall River, Massachusetts Audience in United States
Fall River, Massachusetts has an estimated audience of 564,986 people in United States. 57.7% are female, 42.3% are male, average age 41.2. Top brand affinities: Alaska, Academy Award for Best Original Score, Consequence (rapper), Iyanla Vanzant, Equinix.
Top brand affinities include Alaska, Academy Award for Best Original Score, Consequence (rapper), with strongest over-indexing on Alaska (12.29× the country average). Demographically, the Fall River, Massachusetts audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
Category: Travel & Leisure · Type: POI
Demographics of Fall River, Massachusetts fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 41.2 |
| Estimated audience size | 564,986 |
Audience persona
The typical Fall River, Massachusetts fan in United States is more female, around 41.2 years old, with strong Family Orientation tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 12.29× | Travel & Leisure |
| Academy Award for Best Original Score | 6.91× | Movies & TV |
| Consequence (rapper) | 2.34× | Music & Radio |
| Iyanla Vanzant | 2.43× | Business & Career |
| Equinix | 2.18× | Business & Career |
| Jc caylen | 6.6× | Internet & Social Media |
| Cacique | 1.65× | Food & Beverages |
| Title Nine | 1.52× | Fashion & Accessoires |
| Academy Award for Best Visual Effects | 1.67× | Movies & TV |
| ixigo | 3.46× | Travel & Leisure |
| Louis IX of France | 3.1× | Politics & Society |
| Car of the Year | 3.03× | Cars & Mobility |
| John Key | 2.13× | Politics & Society |
| Otto Graham | 1.73× | Sports |
| Memphis May Fire | 1.83× | Music & Radio |
| Star Trek: Insurrection | 2.08× | Movies & TV |
| Iyaz | 2.23× | Music & Radio |
| Bagdogra Airport | 3.56× | Travel & Leisure |
| Iya Villania | 3.1× | Movies & TV |
| W. E. B. Griffin | 1.99× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.14 |
| DIY Mentality | THRILL | 1.12 |
| Community Orientation | OPEN | 1.1 |
| Tradition | CONSERVATISM | 1.02 |
| Need for Security | CONSERVATISM | 0.99 |
| Price Sensitivity | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.1% |
| Canada | 6.3% |
| Germany | 1.2% |
See Fall River, Massachusetts audiences in other countries
- Fall River, Massachusetts — Germany
- Fall River, Massachusetts — United Kingdom
- Fall River, Massachusetts — France
- Fall River, Massachusetts — Italy
- Fall River, Massachusetts — Spain
- Fall River, Massachusetts — Brazil
- Fall River, Massachusetts — Japan
- Fall River, Massachusetts — South Korea
- Fall River, Massachusetts — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fall River, Massachusetts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.