Iyanla Vanzant Audience in United States

Iyanla Vanzant logo

Iyanla Vanzant has an estimated audience of 374,270 people in United States. 79.3% are female, 20.7% are male, average age 41.6. Top regions: Texas, California, New York. Top brand affinities: Whataburger, Tierra Cali, Nurse education, Mortgage insurance, Commercial mortgage.

The average Iyanla Vanzant fan in United States is 41.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Whataburger, Tierra Cali, Nurse education, with strongest over-indexing on Whataburger (1.78× the country average). Demographically, the Iyanla Vanzant audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Author

Demographics of Iyanla Vanzant fans

Demographic split for Iyanla Vanzant audience in United States
MetricValue
Female79.3%
Male20.7%
Average age41.6
Estimated audience size374,270

Audience persona

The typical Iyanla Vanzant fan in United States is more female, around 41.6 years old, with strong Mindfulness tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Iyanla Vanzant in United States
RegionReachAffinity
Texas36,2051.13×
California31,8920.77×
New York31,1321.49×
Georgia30,7412.67×
Florida26,9261.06×
North Carolina20,0531.78×
Maryland19,7663.07×
Illinois15,5031.24×
Virginia15,2171.67×
Pennsylvania14,0551.12×
Ohio12,7601.11×
Michigan12,4121.27×
New Jersey11,8721.25×
Tennessee9,9801.33×
South Carolina9,7101.72×
Alabama9,6601.85×
Louisiana9,1341.89×
Mississippi6,4882.1×
Missouri6,2261.03×
Arizona6,2120.81×
Indiana5,8220.85×
Massachusetts5,2320.71×
Connecticut4,1881.12×
Washington4,0900.54×
Wisconsin3,5150.62×
Kentucky3,4810.74×
Colorado3,4660.59×
Nevada3,4450.95×
Oklahoma3,2610.78×
Washington, District of Columbia3,1742.82×
Minnesota3,0810.57×
Arkansas3,0230.98×
Oregon2,3020.54×
Kansas1,8430.62×
Delaware1,6461.59×
Iowa1,2430.4×
Nebraska1,1230.6×
Utah9480.28×
New Mexico8220.44×
Hawaii8110.5×
West Virginia6830.39×
New Hampshire6710.45×
Rhode Island6270.53×
Maine5640.42×
Idaho5580.3×
Alaska3670.46×
Montana3430.33×
South Dakota2710.31×
North Dakota2630.34×
Wyoming2550.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iyanla Vanzant audience
BrandAffinityCategory
Whataburger1.78×Food & Beverages
Tierra Cali4.1×Travel & Leisure
Nurse education1.59×Kids & Family
Mortgage insurance2.05×Business & Career
Commercial mortgage2.83×Business & Career
19 Kids and Counting2.33×Movies & TV
Electrolyte1.93×Health
Overtone3.94×Beauty & Wellness
Gary Clark, Jr.5.28×Music & Radio
New York Harbor4.87×Travel & Leisure
Sub Zero (Official)3.57×Literature
Necktie1.85×Fashion & Accessoires
Voltron: Legendary Defender5.79×Movies & TV
Cachorro1.96×Pets & Animals
Certified diabetes educator4.72×Business & Career
WGN-TV1.94×Movies & TV
San Pellegrino2.52×Food & Beverages
Jack White1.59×Movies & TV
Ayrton Senna3.22×Sports
Alaskan Husky5.08×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iyanla Vanzant audience
TraitClusterScore
MindfulnessBALANCE1.55
Community OrientationOPEN1.49
SpiritualityBALANCE1.32
IndulgenceJOY1.29
Urban LifestyleOPEN1.28
Design AffinityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Iyanla Vanzant
CountryShare
United States86.2%
Canada2.5%
United Kingdom2.5%

See Iyanla Vanzant audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Iyanla Vanzant have in United States?

Iyanla Vanzant has an estimated audience of 374,270 people in United States, concentrated in Texas and California.

What is the gender split and age of Iyanla Vanzant fans?

79.3% of Iyanla Vanzant fans are female, 20.7% are male, with an average age of 41.6 years.

Which brands do Iyanla Vanzant fans like most?

Iyanla Vanzant fans show strongest brand affinity for Whataburger (1.78×), Tierra Cali (4.1×), and Nurse education (1.59×) over the country average.

Where do Iyanla Vanzant fans live in United States?

Iyanla Vanzant fans in United States are most concentrated in Texas (reach 36,205), California (reach 31,892), and New York (reach 31,132). These three regions account for the largest share of the active audience.

What other brands do Iyanla Vanzant fans also like?

Beyond Iyanla Vanzant itself, the audience over-indexes on Tierra Cali (4.1×), Nurse education (1.59×), Mortgage insurance (2.05×), and Commercial mortgage (2.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iyanla Vanzant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.